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Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

Boost Your Multifamily NOI with Digital Marketing

G5 Posted by G5

Your prospects are continuously changing – both in audience type and in what they are looking for from a multifamily community. If the goal is to increase your NOI, your marketing needs to be able to adapt to these changes. The key to marketing impact is continuous measurement, learning, and optimization. Here are three ways […]

Two businessman team calculate about summary report annual on table office.

Senior Living Acquisitions 101

G5 Posted January 11, 2019 by G5

If you are kicking off 2019 by acquiring additional senior living communities, there are several marketing-based steps you need to take to be successful from day one. We recommend having a pre-launch strategy and timeline in place as soon as possible to stay on track and take advantage of the momentum that comes with a […]

Portrait of a smiling senior woman using a walker with her husband beside her outside their home

Breaking Down the Debate: Multi-Domain vs. Single Domain

G5 Posted January 9, 2019 by G5

One of the most common questions we’re asked by clients is whether they should use a single domain or multi-domain strategy for their websites. The short answer? It depends on your goals, as there are benefits to each. Let’s break it down. What is a Single Domain Strategy vs. a Multi-Domain Strategy? First things first: […]

Flat line design website banner of web search, SEO, ranking sites, rating. Modern vector illustration for web design, marketing and print material.

Want to Compete with REITs? You Need This on Your Website.

G5 Posted January 7, 2019 by G5

Even with a significant market share, the vast majority of self storage facilities are still independently owned and operated. When evaluating new ways to effectively compete with REITs, ask yourself: “Do customers really know the difference between my facility and one that is REIT-controlled?” One of the best ways to offer the same experience as […]

Packing and storage

The Secret to Reducing ILS Dependency

G5 Posted January 4, 2019 by G5

The secret to reducing your ILS dependency is recognizing the high cost of paying for a lead aggregator. Spend more efficiently and effectively by taking back control over the experience you offer leads and customers. Relying on an ILS costs more than just the dollar amount at the end of your contract. It also dilutes […]

Small piggy bank on a blue wall and floor background with copy space

Best Practices for Responding to Online Reviews

G5 Posted January 2, 2019 by G5

According to Moz’s 2018 Local Search Ranking Factors, review signals are one of the fastest growing thematic signals for local search. David Mihm, founder of Tidings and former Director of Local Search Strategy for Moz said, “Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those […]

Customer review, Usability Evaluation, Feedback, Rating system isometric concept. Vector illustration

Self Storage Technology Trends

G5 Posted December 27, 2018 by G5

Self storage technology continues to advance and offer a new, more diversified customer relationship management scope. What role does technology currently have in your security measures and customer experience? If it’s limited or non-existent, you should start looking into the following trends and tools in 2019. Tech-based equipment and operating systems reduce staff time, increase […]

fingerprint and access control in a self storage building

Speed Up Lease-up with Social Media

G5 Posted December 26, 2018 by G5

One of the best lease-up tactics you can master is to introduce a new community to the neighborhood using social media. Social media allows you to make online connections with fellow business owners, restaurants and bars, entertainment options, and of course, prospects. Branded social media pages also allow you to take further ownership over what […]

Waiting for the taxi in Times Square New York, USA. Using social media.

How Supply and Demand is Changing Metropolitan Senior Living Markets

G5 Posted December 21, 2018 by G5

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

A happy senior African-American woman in her 60s standing outdoors, in front of her home, smiling confidently at the camera, hands clasped.

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