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Senior Living Digital Advertising Insights Unlocked

Posted July 26, 2021 by G5

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

multigenerational family around computer.

Top Secret Self Storage Budget Intel

Posted by G5

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

Woman looking into cardboard box.

Get More From Your Multifamily Digital Advertising

Posted by G5

Remember the toilet paper hoarding, banana bread baking, “this will only last six weeks” stage of the pandemic? Whew. Home became the four letter word for office, school, gym, Zoom room, and the every-place. And, it changed how renters approached everything from selecting a city to live in, to the number of bedrooms deemed too […]

Woman working from home on video call.

A Letter From Our CEO: The Next Chapter of G5

Posted July 20, 2021 by G5

To our very important G5 Customers and Prospects: With your help, over the past 16 years, we have worked extensively to build the best-in-class digital marketing platform in our space. Along the way, we have tried to incorporate product enhancement requests, feedback, and input from you — our amazing customers. Our goal has always been […]

Keeping Up With Website Accessibility

Posted July 18, 2021 by G5

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue, Thomas Lavallee, Sr. Director of Compliance, and Liz Hoffman, Manager of Operational Excellence — to break down the legal and […]

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Team Up To Level Up Leads to Leasing Experience

Posted July 12, 2021 by G5

What’s cooler than being cool? Ice cold. What’s better than being best-in-class? A G5 + Knock best-in-class partnership.  When we say best-in-class, we mean being the kind of MarTech (marketing technology) company who teams up strategically with other industry-specific partners to make our client’s lives easier and provide better insights on your leads and leases. […]

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Dos and Don’ts of Branding and UX

Posted July 7, 2021 by G5

A little louder for those in the back: your brand is what makes you stand out from your competition and be memorable to your customers. We heard from G5 designers and marketers — April O’Rourke, Caitlin Moriarty, and Christie Taylor — to get a crash course in building a UX-backed brand.  Let’s get to the […]

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Color Theory Basics

Posted June 30, 2021 by G5

According to color researchers, when users leave a website — to never return (bye, Felicia) — it’s due to poor color choices and bad design choices 52% of the time. That’s huge! And while going through ROY G. BIV may seem pretty elementary, it’s important to anticipate and understand reactions that prospects may have to […]

Girl painting a colorful rainbow on a window.

Visual Brand Expression 101

Posted June 21, 2021 by G5

Our eyes can be a pretty bossy sense, and sway our judgment. This means, designers hold the power to use typography and photography to grab attention and guide researching renters and seniors on their path to conversion. Read on to learn the basics of the visual side of branding. Typography Did you ever write coded […]

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Branding + the Attention-Economy: Be Creative to Be Competitive

Posted June 14, 2021 by G5

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]

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