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Your Website Needs Custom Copywriting to Achieve the Highest Google Quality Score

G5 Posted August 22, 2019 by G5

Over the years, you’ve been warned about the hazards of duplicate content on your website. In Google’s Search Quality Raters Guidelines, ‘duplicate content’ isn’t mentioned once; however, what is mentioned is ‘copied content’.  “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with […]

Custom copywriting improves Google quality scores

Start ‘Em Young: Senior Living Management Courses Coming to a College Near You

G5 Posted August 20, 2019 by G5

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

senior living management courses coming to local universities

Optimize Your Revenue Management Strategy with G5 Dynamic Ads

G5 Posted August 15, 2019 by G5

G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

G5 Dynamic Ads drive more lease signings.

Control the Customer Experience from the First Click

G5 Posted August 13, 2019 by G5

Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

Customer experience

Digital Advertising Growth Strategies for Senior Living Marketers

G5 Posted August 8, 2019 by G5

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

Senior woman holding smartphone in hands and exploring new technology

Generate More Revenue With Automation Technology

G5 Posted August 6, 2019 by G5

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Automation technology drives more self storage revenue

Big News From Google: Changes to Phrase Match & Broad Match Modifiers Coming Soon

G5 Posted August 5, 2019 by G5

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]

Keywords Research COMMUNICATION research, on-page optimization, seo

Increase Net Rental Income with Digital Marketing Data

G5 Posted August 1, 2019 by G5

With a seemingly endless supply of data at your fingertips, it’s important to know how to leverage it increase net rental income. Sure, digital marketing has helped you attract and convert new residents, but do you know what’s really working? By gaining a deeper understanding of the analytics and key metrics that truly matter to […]

Multifamily marketer increasing her net rental income with G5

The Middle Market: Managing Spend with Scalable Technologies

G5 Posted July 25, 2019 by G5

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Mother and daughter enjoying a great time together in the kitchen

Lower Overhead Costs with 24-Hour Leasing

G5 Posted July 23, 2019 by G5

Self storage facilities that offer 24-hour leasing solutions have lower overhead costs and enjoy higher revenue than those who don’t. For years, self storage facilities have focused on having people onsite to conduct tours and talk to prospective renters. While this can be great for developing relationships, it can also result in a lot of […]

24-hour leasing kiosk

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