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The Easy Way to Become a Digital Marketing Strategist

G5 Posted March 22, 2019 by G5

The role of a digital marketing strategist is to connect digital to all other aspects of a company’s business in order to drive opportunities for growth and make data-driven, informed decisions. But understanding customer interactions across all touchpoints remains a challenge for many marketing teams throughout the real estate industry. By partnering with a front-end […]

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Preparing for the Boom: How to Position Senior Living to Baby Boomers

G5 Posted March 20, 2019 by G5

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]

You Only Have Milliseconds to Make an Impression

G5 Posted March 18, 2019 by G5

According to Google, 54% of people say that a business’s mobile website load time affects how long they stay on a website. As a site’s mobile load time increases, so does the user’s frustration. An article by Think with Google indicates that they’ve seen a one-second delay in mobile load times impact conversion rates by […]

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Use Video to Boost Social Engagement

G5 Posted March 15, 2019 by G5

Are you ready to put the human back in your brand? Video is great for creating an emotional connection with the viewer. It also boasts the highest engagement of any type of media on social and can help attract potential influencers to promote your brand. We recommend using video to build a community around your […]

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A Guide to Understanding Data Privacy for Self Storage Marketers

G5 Posted March 13, 2019 by G5

Self storage marketers continue to see an increase in online leasing and transactions, which also leads to the need to better understand data privacy. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR), which fundamentally changed the way data is handled across every sector of business. A similar federal law doesn’t […]

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Recruit Senior Living Employees with Social Media Ads

G5 Posted March 11, 2019 by G5

The senior living industry is currently experiencing a recruitment crisis. The most in-demand positions include home health aides, nursing assistants, nurse practitioners, and medical/lab techs. Right now, the industry struggles from too few applicants and communities fighting each other for the most qualified candidates. Looking to the future, the baby boomer generation will begin transitioning […]

Shot of a young male physiotherapist helping a mature male patient with movement exercises at a clinic

Three Tips to Overcome Softening Self Storage Markets

G5 Posted March 8, 2019 by G5

In our newest Self Storage State of the Industry report, we talked a lot about softening markets. Demand for self storage units has not kept up with the significant increase in supply over the last several years. And with 9.6 percent of existing self storage inventory units under construction or in planning phases, it’s not […]

Mid adult male architect going through housing plan at construction site while using digital tablet. There are people in the background.

Multifamily Designs Trends to Help You Stand Out Online and Off

G5 Posted March 6, 2019 by G5

As younger renters enter the market, it’s important that multifamily developers, contractors, architects, and interior designers align their strategy with the preferences of this demographic. There are several multifamily design trends you need to know about if you want to stand out online and off. Larger Units According to Building, Design & Construction, condo and […]

Happy mid adult couple getting keys from realtor of their new home

Is Intergenerational Housing the Next Big Thing in Senior Living?

G5 Posted March 4, 2019 by G5

You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

A Guide to Branding Class A Multifamily Properties

G5 Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

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