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How to Use Sentiment Analysis to Improve Brand Equity

G5 Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

G5 Lead Insights: Meet the Tech That Powers Your Ad Campaigns

G5 Posted October 8, 2019 by G5

As marketers, we’re often asked to spend less and do more. But that’s not realistic if you plan to only stick with the same ol’ manual processes and technologies – you need automation. G5 Lead Insights offers real estate marketers in the multifamily, self storage, and senior living industries the ideal solution for optimizing digital […]

Why Self Storage Companies Should Be Using Facebook Business

G5 Posted October 3, 2019 by G5

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

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Case Study Review: Mission Rock Residential

G5 Posted October 1, 2019 by G5

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]

Lead-to-Lease Velocity: Your Guide to Reducing Exposure

G5 Posted September 24, 2019 by G5

G5 and Knock have teamed up to create a step-by-step guide that teaches you how to minimize potential exposure by ramping up your lead-to-lease velocity. First we walk you through best practices for generating qualified leads, then we teach you how to close those leads, fast. Nerd out with the pros and discover the techniques […]

Lead to Lease Velocity: The Secret to Reducing Exposure

NEW Senior Living State of Digital Marketing Report 2H 2019

G5 Posted by G5

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

State of Digital Marketing Senior Living

Case Study Review: Smart Self Storage

G5 Posted September 19, 2019 by G5

Self storage marketing and advertising costs are up across the industry with REITs reporting a 16% increase in year-over-year spend. As the 2020 budget season approaches, now is the time to consider investing in new technologies to manage these rising costs. In our newest case study, we show you how implementing G5 Lead Insights increased […]

Smart Self Storage Case Study Review

The Art of Balancing Page Speed with User Experience

G5 Posted September 17, 2019 by G5

Last year, Google made two significant changes to its search indexing and ranking algorithms. In March, they started indexing pages based on the mobile version of a website rather than desktop. Then in July, the SEO ranking algorithm began including page speed as a ranking factor for mobile pages. This decision was made because Google […]

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Getting Ahead: Digital Marketing Strategy for Lease-Up Properties

G5 Posted September 12, 2019 by G5

Preparing to launch a new property can be overwhelming; however, having a location-specific digital marketing strategy in place helps you get ahead. Lease-up properties often require more legwork than taking over an already established community. Preparing month-by-month in advance of your launch generates buzz and allows you to pre-lease apartments before the doors have even […]

NEW Digital State of the Industry Report – Self Storage 2H 2019

G5 Posted September 10, 2019 by G5

G5’s Digital State of the Industry Report – Self Storage 2H 2019 is ready for download. In this report, we take a look at the factors impacting the market today and provide actionable insights into how digital marketing can help you become more efficient to generate more revenue. We also review storage rental search data […]

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