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Be Human: Marketing’s Top Trend in 2021

G5 Posted January 19, 2021 by G5

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

Be Human: How to Make Your Senior Living Marketing More Empathetic in 2021

G5 Posted by G5

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]

group of happy seniors

The Human Element of Multifamily Marketing

G5 Posted by G5

We are craving a dependable North Star to shoot for after last year. Unfortunately, we didn’t learn how to read tea leaves during the ongoing quarantine, so we don’t know quite what the future holds. Fortunately, we are here to share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As […]

Start SMART

G5 Posted January 11, 2021 by G5

We hear it time and again, “New Year, New You.” But you don’t need a totally new you, maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

Marketer setting SMART goals in journal

Change the Game With Best-In-Class Partners

G5 Posted December 14, 2020 by G5

everyone is accountable for their work? Working with people who want to change the game is fun, frictionless, and meaningful. We believe best-in-class partnerships should feel like this as well. If you’re thinking about adding a partner to your tech stack, here are the basics in technology, tech stacks, and ways to frame the investment […]

Visual of best-in-class partners

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

Photo of People all walking one direction

Social Media Tips to Elevate Engagement

G5 Posted November 30, 2020 by G5

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

Yellow Megaphone

Math for Marketers

G5 Posted November 23, 2020 by G5

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Mathematics on an tablet

Myth-Busting: Marketing Sources

Avatar Posted November 17, 2020 by Hannah O'Leary

Sometimes measuring the effectiveness of marketing sources isn’t as clear-cut as we’d like it to be. There are a lot of variables and touchpoints during a complex buyer’s journey, like those we see in multifamily housing, senior living, and self storage. To add even more pressure, in our economically challenging times, most property and community […]

Marketers putting the pieces of a puzzle together.

Today’s Top Self Storage Marketing Tips

G5 Posted November 10, 2020 by G5

When we were listening to TED talks on disruption in 2019, I don’t think a year like 2020 was a scenario that played into too many people’s minds. It’s clearly a tumultuous time, but if we had to find an optimistic outlook, it’s this: as more of the leasing journey moved online this year, we […]

Stack of labeled moving boxes

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