To our very important G5 Customers and Prospects:

With your help, over the past 16 years, we have worked extensively to build the best-in-class digital marketing platform in our space.

Along the way, we have tried to incorporate product enhancement requests, feedback, and input from you — our amazing customers. Our goal has always been to continuously innovate, fine tune, and evolve our platform, in an effort to deliver new technologies, strategies, and methodologies, that ultimately provide the best marketing results possible.

Many of you have helped us refine our mission: to reinvent the renter shopping experience, making the renter journey easy and effortless – and by doing so, radically improving marketing performance.

To that end, I am excited to announce that we are now taking our vision to the next level.

Earlier this year, Thoma Bravo, one of the top performing software private equity firms, acquired RealPage, a leading global provider of software and data analytics to the real estate industry. Thoma Bravo has a mission: to radically accelerate the digital transformation in the real estate industry.

I am excited to announce today that G5 has signed a definitive agreement to be acquired by RealPage, with the backing of Thoma Bravo. The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2021. (Read the press release.)

We believe this important step in our continued evolution will provide amazing outcomes for our customers as we now have the opportunity to accelerate our mission and product roadmap. Pairing the best of the RealPage technology platform and data with G5’s machine learning and AI-driven decisioning engine further enhances our ability to automatically optimize marketing strategies while driving significantly greater operating efficiencies for our customers. We are excited to take this next step.

Upon the closing of the transaction, the G5 team will remain in place and continue as your primary point of contact. We will retain our office and organization in Bend, Oregon. I will stay on as a strategic advisor and have personally invested in the new combined company as I see an incredibly bright future.

As always, thank you for your partnership and support. We are excited for this next chapter and look forward to continuing to deliver superior marketing results. We also look forward to connecting further with you about this transaction and answering any questions you may have. Please do not hesitate to reach out.


Dan Hobin