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You Need a Self Storage Brand. Here’s Why.

G5 Posted April 8, 2019 by G5

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Two children little girls home in a cardboard ship play captains and sailors

Geo-Fencing vs. Geo-Targeting: What’s the Difference?

G5 Posted April 5, 2019 by G5

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Young Businessman pushing his city bicycle and using his smart phone. He has tattoos and hipster haircut. He just got positive reports from stock market. Using app on his smart phone. He is celebrating his success with fist up.

Research Review: The Age Well Study

G5 Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

G5 Gives Back to the Boys & Girls Club of Bend

G5 Posted March 27, 2019 by G5

Giving back to the community is a big part of G5’s culture. We believe in paying it forward to so others can thrive. This week, we put that belief into action by donating 17 laptop computers to the Boys & Girls Club of Bend to establish the new Tech Lab Sponsored by G5. “We’re very […]

G5 donates computers to Boys & Girls Club of Bend

Quality over Quantity: Use Real-Time Pricing and Availability to Pre-Qualify Leads

G5 Posted October 17, 2018 by G5

In the early days of digital advertising, marketers relied on what little data they had to measure campaign performance: click-through-rate (CTR). For competitive industries like multifamily, low CTR could be mistaken as a warning sign of a slow leasing period, limited ad reach, and poor performance. However, it’s no longer so black and white. With […]

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