G5 BLOG

We'll keep you in the loop. We'll keep you ahead.

 

Return To Blog

How Insights Drive Design

|

It’s easy to look at a website and say, “Yes, I like this” or “No, I don’t.” The hard part is explaining why. While subjectivity is inevitable, personal preference should never be the sole driver of design decisions.  In today’s competitive real estate market, you need more than a pretty website — you need one that is designed to convert.

To get the most out of your website, you need to really understand your audience: how they’re interacting with your site, what devices they are using, and which content resonates with them and motivates them. Once you know this, you can leverage these insights to position your property uniquely in the marketplace while appealing to the right audience at the right time. A carefully crafted design helps you do these things and more.

Why Data is Critical to Design

While aesthetics draw users in, it is the overall layout of your website that helps them convert. At G5, we use heatmaps, keyword analysis, traffic source, competitive analysis, and conversion rates to guide our theme development and design best practices, (which are infused into every one of our clients' websites). This collection of insights has allowed us to develop a library of design options that are beautiful and provide the framework needed to tell a compelling story.

Our Design Experts take the time to get to know your business, delivering a final product that demonstrates your unique value, upholds best practices and resonates with your target audience.

How? We couple our tricks of the trade - visual hierarchy, mobile optimization and a simple leasing process - with our impeccable aesthetic, for a seamless user experience that elicits a positive emotional response.

Trust Us. We’re the Experts.

One of the greatest benefits of partnering with G5 is our expertise in the Real Estate Marketing industry. We are an extension of your marketing and design team - and thanks to our 12+ years of data collection, we know just how consumers engage with sites just like yours.

How G5 Leverages Data for Your Website’s Success

At G5, we leverage a variety of insights to design a great website that represents your brand and motivates conversion.

  • We prioritize your most valuable information high up on page, so the information your users are looking for can be found quickly — who you are, what you do, and why users should choose you over the competition
  • Calls to actions are strategically placed to provide a clear conversion path that is aligned with your user’s objectives as well as your business goals
  • Each of our themes is designed with a mobile-first mentality, reducing user friction and making it easy to navigate to the most highly trafficked pages that users engage with

In addition to these essential components, everything from color to content is optimized for your audience, your location, and  your brand. Our team of expert designers, writers, and strategists work together to develop a one-of-a-kind solution that is unique to your business and your goals.

Art is Subjective. Usability is Not. Design is Both.

Design is more than just colors and fonts. It is a comprehensive process that encompasses the best of usability and art. Using insights to support design decisions helps us create an experience that meets the user’s expectations and delights them.

Get started today. The first step to designing a website that converts is understanding your audience. Learn how to create your audience personas and develop your messaging through this template.

Tags