Van Nuys, CA: Carlo Development LLC, a developer of quality apartment communities and self storage facilities, and G5, the leading data-driven marketing company in the property management sector, today announced a strategic advancement using the G5 Marketing Cloud™.

For eight years the companies have been business partners and through that partnership Carlo Development LLC has utilized the G5 Marketing Cloud to make data-backed decisions for its paid advertising, digital advertising, and search engine optimization. Now Carlo Development has launched a brand new website powered by G5—Smart Self Storage—which delivers location-based information for its self storage properties.

“A strong presence in the digital ecosystem means having the right marketing mix so you’re there when consumers are looking for you, and you give them the exact information they need,” says Dan Hobin, Chief Executive Officer for G5. “Smart Self Storage really gets that. They’re focused on tailored content that delivers value and drives the experience customers will have at their properties.”

Smart Self Storage embraces what Ian Lopuch, Partner at Carlo Development LLC calls, “our content-heavy, hyper-local marketing strategy.” Lopuch continues, “We push ourselves each and every day to provide the best consumer experience in our industry, both online and offline. is filled with helpful content, all on a specific neighborhood basis. We are your friendly, modern, neighborhood self storage company.”

The new website provides self storage consumers with helpful self storage tips, graphical guides on how to rent, drone videos showcasing Carlo self storage properties, blogs dedicated to each specific self storage community, integration with local facility social media profiles, and price comparison with the ability to reserve your unit online.

“In addition to bringing new localized content online on a regular cadence,” comments Hobin, “Smart Self Storage is making decisions based on G5 dashboard analytics so they can keep focus on what resonates with consumers to continually evolve and improve their digital presence.”

About G5:

G5 is the leading data-driven marketing company in the property management sector. As a trusted marketing partner, G5 leverages the power of the G5 Marketing Cloud to deliver outstanding results. The G5 Marketing Cloud delivers new customers at the lowest cost through tailored lead generation strategies, website designs that convert, and analytics that empower—all on one platform. More than 7,000 properties throughout the US and Canada leverage the power of the G5 Marketing Cloud to increase occupancy and NOI.

With more than eleven years of experience in the real estate industry, G5 is a Premier Google Partner and a Bing Select SMB Partner. G5 was recently named one of the fastest growing private US companies by Inc. Magazine (5th consecutive year) and one of North America’s fastest growing technology companies by Deloitte (5th consecutive year). The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. Visit us at

About Carlo Development LLC:

A California-based developer and operator of multifamily and self storage properties, Carlo Development LLC and its affiliated entities have roots dating back to 1973. Throughout its 40+ year history, the Carlo family of companies has developed a multitude of industrial and multifamily properties. With properties in Northern California and Southern California, Carlo Development LLC truly embraces its local communities. Carlo’s headquarters are in Van Nuys, California and you can learn more at,, and


Molly Bull, G5