Case Study Review: Pillar Properties
One of the best ways to kick off your 2020 budget camp is by reading case studies about what’s working for other companies in the industry. G5’s latest case study featuring Pillar Properties offers insight into how to use Dynamic Ads to improve digital ad performance. The More Phone Calls, Less Wasted Spend case study highlights how Pillar Properties used with direct messaging to target prospective renters with actual pricing and available units.
Pillar Properties Case Study
The challenge faced by multifamily apartment communities is meeting the pricing requirements of potential renters, while still retaining the highest market value for their units. The cost to rent an apartment ranks highest among considerations for people searching for apartments. Being able to directly display price in ad text can help properties attract renters and drive higher-quality conversions. Many revenue management systems adjust prices dynamically based on inventory availability and move-out forecasts, which makes it difficult to keep messaging current in ads.
G5’s digital strategists implemented real-time pricing and real-time availability in Google search campaigns for The Maverick to price units correctly and get them filled quickly. This proprietary technology pulls inventory information directly from the property’s management system (PMS) to automatically update pricing in the campaign ad text. It also pauses ad groups for unavailable apartments.
Achieving Campaign Goals
Want to know the results? You’ll have to download the More Phone Calls, Less Wasted Spend case study to find out. The case study outlines the initial challenge faced by Pillar Properties and The Maverick, our approach for generating more qualified renters and decreasing wasted ad spend, as well as the results. Take a peek into how G5 uses artificial intelligence (AI) to empower real estate marketers to amplify their impact in today’s digital world. Continuous spend optimization should be a high priority when planning your marketing and digital advertising budget in 2020.
Download G5’s latest case study, More Phone Calls, Less Wasted Spend.