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When it comes to website design, it seems everyone has an opinion. Speed is number one. No, professional photography is more important. No, interactive content is what really engages prospects. Oy! With so much information coming at us, it can be easy to get analysis paralysis, and avoid a website redesign altogether. At G5+LL, we’ve […]

We know your renters and residents care about the physical location of your properties and communities. They want to live in a neighborhood that supports their lifestyle, they want to store their belongings close to their home, and they want to find a senior living community near their family or in their current neighborhood. So, […]

Repeat after us: renters and residents want answers to their questions — fast. By fast, we mean quicker than Usain Bolt can run 100 meters, speedier than Jimmy Johns can deliver a sub sandwich, swifter than marketing had to pivot in 2020. You get it, in the age of the on-demand, needed-it-yesterday-consumer, there’s no waiting […]

As marketers, it can be tempting to get distracted by the newest, latest and greatest, because we are supposed to be ahead of the game on new trends. But with search engine optimization (SEO) it’s not all about new plays, we need to have the fundamentals down, too. Keep reading to learn more about how […]

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

Closures, openings, re-openings, new information, science, pandemic best-practices…we’ve been navigating quickly shifting unknowns for a year. One thing is for sure, by nimbly changing marketing tactics your team has increased it’s marketing agility, which is helpful when aligning your marketing strategy with new digital marketing trends. In our latest chapter of the G5 MarTech Report, […]

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

We covered nine basics of Search Engine Optimization or SEO. So, we know you understand the unbeatable value of organic search (did someone say free website traffic!?). Let’s dig a little deeper into the basics of keywords: what they are, why they matter, and different strategies you can use to select the right keywords for […]

Search engine optimization, or SEO, is the foundation of a successful marketing strategy. The good and bad news about SEO is: algorithms continue to change and to keep up so does our SEO strategy. Long story short, constant changes mean we can always improve in this area.  SEO drives organic website traffic, is tailored to […]