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What’s the difference between SEO & SEM?

G5 Posted September 24, 2020 by G5

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

The letters SEO and SEM written on sticky notes.

5 Self Storage Marketing FAQs You Don’t Want to Miss

G5 Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

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Keyword Essentials

G5 Posted August 25, 2020 by G5

We covered nine basics of Search Engine Optimization or SEO. So, we know you understand the unbeatable value of organic search (did someone say free website traffic!?). Let’s dig a little deeper into the basics of keywords: what they are, why they matter, and different strategies you can use to select the right keywords for […]

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Nine Things You Need To Know About SEO

G5 Posted August 12, 2020 by G5

Search engine optimization, or SEO, is the foundation of a successful marketing strategy. The good and bad news about SEO is: algorithms continue to change and to keep up so does our SEO strategy. Long story short, constant changes mean we can always improve in this area.  SEO drives organic website traffic, is tailored to […]

Maximizing Google My Business with Attribution and Call Scoring

G5 Posted May 27, 2020 by G5

When it comes to local search trends, the effective use of Google My Business (GMB) is quickly becoming a mandatory tool for all savvy marketers to embrace. Ever since it was introduced in 2014, GMB has been one of the key forces driving the importance of local SEO. GMB equips prospects with immediate and timely […]

5 SEO Basics Senior Living Marketers Need to Know

G5 Posted February 18, 2020 by G5

A lot of marketers tend to think of search engine optimization (SEO) only as a way to help their website rank well in organic search, but the benefits extend beyond the search engine results page (SERP). SEO structures websites in a way that easily answers your prospects’ questions. When done well, SEO makes seniors and […]

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We Belong Together: SEO & Digital Advertising

G5 Posted February 4, 2020 by G5

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

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What’s New with Google Search?

G5 Posted October 31, 2019 by G5

It’s no secret that Google loves a good update – in 2018 they reported 3,234 changes to their search algorithms alone. Put into context, that’s an average of nine per day! And while that’s great news for end-users seeking the most relevant and up-to-date information for their queries, as marketers, it can be hard to […]

The Art of Balancing Page Speed with User Experience

G5 Posted September 17, 2019 by G5

Last year, Google made two significant changes to its search indexing and ranking algorithms. In March, they started indexing pages based on the mobile version of a website rather than desktop. Then in July, the SEO ranking algorithm began including page speed as a ranking factor for mobile pages. This decision was made because Google […]

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Why You Need a Location-Specific Digital Strategy

G5 Posted April 26, 2019 by G5

Local search continues to grow in importance, which means you need a location-specific digital strategy to show up in the moments that matter most. Search algorithms have changed and continue to evolve constantly placing more weight in location than branded searches. Your digital strategy must take location into consideration or else risk not being seen […]

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