G5 Chalk Talk is brought to you by G5’s experts. 

This week, Mike Wolber discusses the what, why and how of Search Engine Optimization (SEO). This overview will give you a great idea of what goes into your SEO strategy and why it should be a primary focus for your digital success. 

To learn more about SEO, check out The Guide to Expert SEO and dive into what you can do right now to improve your strategy.

When speaking of Schema and tags, we said “off the website,” but we are referring to the backend SEO elements within the coding of the website.