Multifamily State of the Industry | H2 2022
Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I beat my competitor when I’m being told to spend less?
With the real estate market continuing to throw curve balls, it’s more important than ever for marketers to be both precise and efficient with their marketing swing…errr strategies. In other words: market with confidence using predictive analytics. And how do you accomplish that? By leveraging data to make smart decisions (precision) AND by using technology to automate then scale those smart decisions (efficient).
Not sure where to start? Good news: We at G5 and LeaseLabs (G5+LL), with RealPage, dove into our collective data pools, partnered with our data scientists, and put together metro-specific industry reports to give marketers a glimpse into the type of data analysis they’ll get when partnering with G5+LL.
Explore the red states on the interactive map below to dig deeper into the data in each of these 24 major markets across the U.S. You’ll see digital advertising benchmarks, rent changes, concessions and occupancy rates by property class, and submarket construction pipelines.
With more than 15 years of multifamily marketing experience, our strategists will ensure you’re getting the most out of your data, and arm you with AI-driven AdTech that will deliver you 300% more calls that have an intent-to-rent. Despite slower demand in the market, you’ll fill that pipeline with the renters who ARE in the market to rent. And you’ll achieve these results because we help you find the right leads at the right time in the right place for the right budget. Schedule a demo to learn more about G5+LL’s approach to multifamily marketing.
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