Gamification: The Secret to Multifamily Technology Adoption
Implementing new technologies in any industry takes hard work – both from management and employees throughout the company. Management puts a lot of time and energy into researching and planning which technologies to incorporate when. But in order to successfully integrate a new technology, you need to have buy-in from your team. Even the most senior staff members may need to be incentivized if you want seamless implementation. Gamification is one option to address the issue. By rewarding the highest performers, this concept can help multifamily operators motivate staff members to adopt new technologies quickly.
Technology Adoption with Gamification
Gamification engages “players” and enables them to provide immediate feedback on new technologies to management. For example, if your company partners with G5, gamification can be used to incentivize and teach asset managers how to interpret the data housed in G5 Analytics. In turn, learning to make informed, data-driven business decisions drives higher quality leads that are more likely to convert to leases.
How Does Gamification Work?
As the name implies, gamification adds an element of gaming to training programs to make them more engaging for end users. This includes:
- Social Recognition
Integrating a gaming aspect into training makes the process more fun, impacting user behavior and motivating employees to learn.
Goal-Oriented and Emotionally Invested
Goal-oriented programming like gamification evokes a strong emotional response in participants to supports the community goal of on-site technology adoption. This type of programming helps shape preferred behavior by recognizing and rewarding participants for correctly following instructions and completing activities without errors. These techniques help guide staff members through the adoption lifecycle, driving engagement to meet company goals.
How to Gamify Technology Adoption
Not sure where to begin? Here are a few ideas to help you get started:
- Provide Rewards — Outline a simple point system, achievement badges, leaderboards, and rewards to drive the behavior you want to see. Create quizzes to ensure mastery. The highest scoring employee earns points that can be used towards a prize at the end of the program. Integrating smaller rewards in different sections of the adoption program also encourages engagement.
- Create a Sense of Competition — Competing against other participants is a major factor in why gamification is so successful. Leaderboards spark competition among users and give them a reason to keep coming back. Progressing towards an end goal inspires users to continue using the new tool.
- Encourage Team Bonding — Challenging your staff with a game that requires them to cooperate and work with each other towards a common goal. Gamification techniques that encourage team bonding are more effective when cooperation earns more points than competition.
You can take it a step further and challenge participants to come back and test their skills. Players who push themselves to increase performance generally translate that momentum into long-lasting learning.
Improve Team Technology Adoption
Gamification encourages engagement of new technology adoption. Best of all, engagement with new technologies makes it much easier to measure the value of your new system or tool. Inspire employees to be active participants in onsite technology adoption by integrating gamification concepts such as points, badges, awards, social recognition, leaderboards, and levels into your training. These concepts help motivate learners and reward their progress.
Learn more about multifamily trends by downloading G5’s 2H 2019 State of the Industry Report.