New Search Ad Position Metrics You Need to Know in 2019
Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad quality.
While average position is still a great metric for measuring the success of your campaigns, you need more detailed insights to make strategic decisions regarding budget and spend.
Four New Search Ad Position Metrics from Google
Impressions (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
Impressions (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
Search (Absolute Top) Impressions – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
Search (Top) Impressions – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
How to Apply These Metrics to Your Campaigns
If you want to know when and where your impressions are showing above organic search results, use Impressions (Absolute Top) % and Impressions (Top) %. Both are indicators of page location.
If you would like to bid on page position and want to know more about the available opportunities to show your ads higher up on page, use Search (Absolute Top) Impressions and Search (Top) Impressions.
For more detailed info on Google best practices for the four new metrics, visit Google Ads Help.
Benefits of G5’s Premier Google Partnership
G5 is a Premier Google Partner – that means we get Google’s latest updates first and can pass our knowledge along to you. As a bonus, we also get to enroll our clients in Google betas so you can reap the benefits of Google’s newest products and services before the competition.
Want to get in on it? Schedule a strategy sessions with us.
Not quite ready for a demo? You can watch our latest digital advertising webinar on YouTube instead.