Press Release: G5 and OneDay Partner to Deliver High-Quality Resident-Centered Video Content and Personalized Sales for Senior Living Marketers
New relationship simplifies video creation and distribution of community experiences for more effective sales and marketing
SAN ANTONIO – April 16, 2019 – G5, the leader in real estate marketing optimization, and OneDay, a technology platform revolutionizing video in the senior health care industry, announced at the Argentum 2019 Senior Living Executive Conference and Tradeshow a strategic partnership to help senior living communities tell the life stories of residents and produce more personalized lead management. The new relationship integrates G5’s more than 10 years’ experience of performance marketing in senior living with OneDay’s easy-to-use, affordable video content marketing platform.
“Telling resident stories with quality video just a few years ago was cost prohibitive, too complex and out of reach for many senior living communities,” said Jamison Gosselin, vice president of senior living strategy, G5. “OneDay makes resident-centered video content easy to generate and complement your brand story; all at a time when video has grown to become the media type of choice for consumers.”
“G5 and OneDay share a common goal of modernizing sales and marketing in senior living with simple technology-based tools that expand reach and frequency of message at a much lower cost,” said Clint Lee, president, OneDay.“Partnering with G5 helps us build more awareness of the importance of rich life stories and personalizing the sales process for families with video messaging.”
Short, focused videos are in demand by time-strapped consumers and the majority of consumers prefer video to reading text. About 90% of consumers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy, according to Forbes. What’s more, an Aberdeen report found that companies using video receive 66% more qualified leads per year.
As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses Artificial Intelligence to help marketers amplify their impact. The G5 Intelligent Marketing Cloud delivers unrivaled performance and scalability for marketers through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.
OneDay is an instant video platform that’s revolutionizing video in the senior health care industry. Our team empowers your staff to create meaningful connections with prospects, residents, families, staff, all using the power of video, and storytelling. 1,600+ senior living communities are using OneDay to bring their stories to life, and personalize video messages to prospects.
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