G5 Drives Higher Real Estate Marketing Efficiency with Release of Smart Digital Advertising
Smart Digital Advertising delivers better leads and higher occupancies for real estate marketers
April 2, 2019 (Bend, OR) – G5 announced today the release of Smart Digital Advertising, an intelligent advertising solution designed to drive higher digital advertising conversions for multifamily, self-storage and senior living marketers. Leveraging a suite of advanced technologies, G5 Smart Digital Advertising drives 2.5 times higher conversions than the real estate industry average by optimizing targeted campaigns based on the ads that drive the most interest.
Features of G5 Smart Digital Advertising
- Lead Insights give deeper insight into which campaigns and specific keywords are delivering the most conversions. G5 leverages this insight to optimize campaigns and focus spend on the ads that are truly working.
- Dynamic Ads improve marketing efficiency by managing campaigns automatically based on market and location dynamics. Using Real-Time Pricing and Real-Time Availability to drive campaigns, G5 provides campaign optimization based on inventory, generating more qualified leads and improving efficiency in the sales cycle so properties can rent available units fast.
- G5 Analytics is a comprehensive reporting platform that measures marketing effectiveness by combining location metrics from multiple channels to give real estate marketers the insights they need to measure, track and optimize campaigns.
“We’re at the top of the current real estate cycle,” said G5 CEO Dan Hobin. “Markets are tightening and it’s only a matter of time before budgets do, too. For our customers to continue to be successful, advertising needs to become more efficient. G5 Smart Digital Advertising leverages advanced automation and AI technologies to deliver leads that convert at a higher rate than traditional advertising.”
G5 Smart Digital Advertising significantly impacts bottom line. In a recent G5 digital advertising test, cost per conversion decreased 34 percent, conversion rate increased 85 percent, and conversions increased 44 percent. The test also showed a 5 percent decrease in total spend. In other words, G5 delivered 44 percent more conversions for the same marketing investment. With this kind of impact, customers can see immediate benefit using G5 Smart Digital Advertising.
“G5 Smart Digital Advertising is the smarter, more intelligent way to advertise properties online,” said G5 CMO David Roussain. “We combine our expertise in real estate marketing with technology that is continuously optimized. The result is greater efficiency and increased response which drives higher advertising ROI for our customers. If you are using digital advertising in the real estate industry, G5 can deliver more for your dollar.”
As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.
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