G5 to offer interactive website experience to answer renters’ questions faster

BEND, Ore. – January 7, 2020 G5, the leader in real estate marketing optimization, has partnered with BetterBot, a best-in-class chatbot provider for the multifamily industry. Powered by BetterBot’s automated conversational leasing technology, G5’s chatbot can be implemented on any G5 website to provide an additional and alternative communication medium for prospective renters to get answers faster.

“A recent survey by the National Multifamily Housing Council revealed that nearly 50% of prospective renters would use a chatbot during the leasing process, which more than justifies having a bot in your stack,” said Mike Wolber, VP of Business Development, G5. “We vetted multiple bots in the multifamily space and it was clear that BetterBot was the right technology partner for us. Like G5, BetterBot is a best-in-class provider that is both vertical and solution-focused. We’re excited to combine our already robust digital marketing platform with their bot technology to deliver an even better online experience.”

Why use a bot?

  • Saves front office time by acting as an extension of a property’s leasing team: Bots can handle high volumes of inquiries and also schedule property tours, even after hours, resulting in fewer phone calls and emails
  • Delivers additional prospects with higher intent-to-rent: Bots can answer questions about real-time pricing and availability, floor plans, and more, allowing prospects to pre-qualify themselves
  • Reach new prospects: Capture additional prospective renters who would rather interact with a bot than make a call or fill out a form

“G5 plays a significant role in helping us find, attract and market to prospective renters using their various advertising and analytics solutions,” said G5 client, Kim Boland, Director of Digital Marketing for Morgan Properties. “When you combine that with BetterBot’s conversational leasing technology and data you get a very solid top-of-the-funnel consumer experience that converts to more appointments and leases.”

“Over the last decade, G5 has established itself as a solid marketing optimization company in multifamily,” said Robert Turnbull, President and Co-founder, BetterBot. “BetterBot and G5’s shared focus on providing an excellent user experience that converts to high-quality renter prospects at different parts of the marketing funnel makes for an ideal partnership.”

To learn more, watch a demo or come by Booth #24 at MultiFamily Social Media Summit in Napa, Calif., January 8-10, 2020. 

About G5

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.

Founded in 2005, G5 has more than 8,000 properties and two million units under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. For more information, visit getg5.com.

About BetterBot

BetterBot is the fastest-growing, most-adopted automated conversational leasing technology in the multifamily industry. This best-in-class platform helps properties nurture prospects from multiple sources on their path to becoming a resident by greeting prospects, conversing with them, answering their questions, and scheduling their appointments. BetterBot’s powerful technology and unique user interface dramatically eliminate repetitive, time-consuming tasks, so property management can concentrate on higher-value work. For more information, visit betterbot.ai.

Press Contacts

Natalie Dent
PR & Corporate Communications Manager

Robert Turnbull
Founder & President