Real estate marketing innovator welcomes new director to accelerate category growth

BEND, OR – March 25, 2019 – G5, leader in real estate marketing innovation, announced today that Meggan Shaw-Butler has joined the company as senior director of multifamily strategy, effective immediately. Shaw-Butler brings a wealth of expertise in the multifamily sector to G5, with an extensive background in revenue growth and property valuation. She will lead G5’s innovation and advancement in the multifamily sector.

Prior to joining the G5 team, Shaw-Butler served as vice president of asset management for Pensam Residential, where she oversaw the company’s Texas and Colorado multifamily property portfolios. Shaw-Butler also led the company’s marketing efforts, including brand development and digital marketing strategies.

Shaw-Butler will report directly to G5 Chief Operating Officer Patrick Davidson.

“Meggan’s broad experience in the multifamily industry combined with her passion for leveraging innovative technology make her a perfect fit to lead G5’s industry strategy,” said Davidson. “With her additional experience managing onsite teams, she brings a deep understanding of the strategies that best serve operators, and ultimately, the residents they care for.”

For more than seven years, Shaw-Butler has focused on multifamily property revenue growth and subsequent increases to property valuations through the implementation of modern technology, data-driven strategies, and SaaS platforms. Working closely with the day-to-day operations of a growing portfolio of multifamily assets assisted her in understanding the need for technology and efficient processes to support both onsite teams and residents.

“Multifamily operators are continuing to seek technology-based solutions to attract better-qualified prospects in a more timely and cost-effective fashion. G5 is leading that movement through predictive analytics, artificial intelligence, and a superior digital advertising platform,” said Shaw-Butler. “These developments enable operators to not only attract high-quality prospects, but to focus more directly on the actual management of their assets and better serve their residents.”

About G5

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.

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