Industry veteran will lead multifamily growth, strategy and development

BEND, Ore. – January 12, 2021 G5, the leader in real estate marketing optimization, announced the addition of 25-year industry veteran, Amanda Maclin, to its multifamily team as Vice President of Sales. Maclin will oversee G5’s East Coast multifamily sales team with a focus on supporting employee talent, development, and success. She will also be responsible for growing new partnerships, expanding current accounts, and refining the strategy of G5’s multifamily business.

“Amanda has one of the most recognizable names in the industry. When thinking of marketing leaders in multifamily, you would be hard-pressed to find someone that does not trust her with their marketing needs,” said Kate Good, Principle, Multifamily Development & Operation, Hunington Residential. “She is an extension of our marketing team when working on one of our developments, so she is always our first call. Amanda is a force, and so well respected in this industry.”

Maclin has a proven track record as a digital marketing expert, working with hundreds of clients, nationally and internationally, to help maximize marketing budgets to drive more qualified traffic to their properties. Formerly a Vice President at LeaseLabs (now owned by RealPage), Maclin has also held positions at, where she was recognized as Top Sales Representative of the Year (2011). Maclin began her career at the site level before working her way up to an Executive Director of Property Management.

“Amanda is an accomplished marketing leader with a passion for bridging relationships together in the multifamily space. Her experience, from both the vendor partner side and the property management side, serves as the perfect mix of expertise for this role,” said Dan Hobin, CEO, G5. “We’re proud of the exceptional multifamily sales team we’ve built. Amanda, together with Kristin Glascock, make a powerful duo of sales leadership for G5.”

About G5

As the leader in digital marketing optimization, G5 turns marketing into move-ins for multifamily properties. Through its scalable lead generation strategies, emerging technologies, and AI-based solutions, G5 delivers higher quality leads and better ROI. Founded in 2005, G5 currently provides marketing solutions for more than 8,000 properties and two million units throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at

Press Contact


Natalie Dent

PR & Marketing Manager