Press Release: G5 and Knock Partner to Provide Best-in-Class Digital Marketing and Leasing Operations for the Multifamily Industry
Tech forward solutions are designed to convert and optimize performance across every stage of the rental experience
BEND, Ore. – July 12, 2021 – G5, the leading digital marketing software and services platform for multifamily properties, and Knock, the #1 CRM in multifamily, today announced a partnership to provide best-in-class digital marketing and leasing operations for the multifamily industry. Together, G5 and Knock, provide multifamily operators the most tech-forward solutions in the industry, ensuring optimized performance across every stage of the rental experience.
“G5 creates websites and digital campaigns that are designed to convert prospects into leads, while Knock’s leasing operations are designed to convert those leads into leases,” said Olivia Johnson, Senior Director, Solutions and Partnerships, G5. “It’s really the perfect partnership because it allows multifamily operators to connect the dots between finding and converting prospective renters.”
- G5’s digital marketing platform uses machine learning to deliver more traffic and 3x more quality leads.
- Knock’s intelligent lease operations optimize processes and deliver 20% more conversions.
- By utilizing the G5 and Knock tech stack combo, multifamily marketers get the most efficient lead generation with the smoothest lead-to-lease transition.
“Knock and G5 have come together to deliver a combination of efficient lead generation with an incredibly smooth lead-to-lease transition,” said Nicole Subia, regional marketing manager, FPI Management. “These two tech solutions are truly better together – better for our teams’ experience, better for our renters and better performance. The icing on the cake is the service both companies provide, whether it’s a new contract or a support request. These companies are second to none. My teams get responses within hours, sometimes even minutes, which makes our experience working with these companies and tech solutions invaluable for us.”
“Multifamily marketers must compete to capture the highest quality leads, then leasing teams must work incredibly hard to make sure each one is carefully nurtured throughout the customer journey, until a lease is signed. Knock and G5 customers operate with confidence knowing they are utilizing best-in-class technology solutions to execute on these mission-critical objectives. Not only is our collaboration accelerating positive outcomes for clients today, but it is improving the data and insights needed to outperform tomorrow,” said Demetri Themelis, CEO & Co-founder, Knock.
G5 is the leading digital marketing software and services platform for multifamily properties. G5’s mission is to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. Founded in 2005, G5 currently provides marketing solutions for more than 8,300 properties throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at www.GetG5.com.
Knock is an award-winning platform that maximizes the revenue of multifamily communities through industry-leading CRM and analytics technology. Property management companies and multifamily operators rely on Knock to easily organize communication across every channel, coordinate and schedule tours and leverage insights to improve marketing and leasing effectiveness, driving better performance and improving NOI. Learn more at www.knockcrm.com.
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