The latest evolution supports higher occupancy, marketing and sales effectiveness 

BEND, Ore. – October 19, 2021 G5, the leading digital marketing software and services platform for senior living communities, and Sherpa, the premier senior living sales enablement company,  announce an enhanced integration of their two systems to provide senior living operators more visibility and insights into the entire prospect journey from research to move-in.

“This integration with Sherpa furthers our mission of being an open platform company and allows us to provide senior living operators with more insights into the customer journey,” said Doug Johnson, President, G5. “We’re excited to see how this will help our clients make more data-driven marketing decisions.”


  • Open platform that connects demand marketing technology with sales/lead nurturing technology
  • Senior living marketers will get more visibility and insights into the customer journey
  • Data sharing between systems and problem solving between teams supporting marketers
  • Coming soon: Marketing technology that delivers better operational insights to inform decisions that replicate success

“Sherpa promotes a more person-centered sales experience for prospective residents and their families and this integration with G5 advances our mission to enrich and improve the buyer’s journey,” said Jason Rock, Chief Strategy Officer, Sherpa. “It also delivers insights and analytics that are incredibly valuable to the sales and marketing teams using Sherpa.” 

About G5

G5 is the leading digital marketing software and services platform for senior living communities. G5’s mission is to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. Founded in 2005, G5 currently provides marketing solutions for more than 1,500 properties throughout the U.S. and Canada. Based in Bend, Ore., G5 is a RealPage company, backed by private equity investment firm, Thoma Bravo. For additional information, visit

About Sherpa

Sherpa is the premier senior living sales enablement platform designed and implemented by senior living sales experts. Sherpa guides sales teams to more effectively help older adults make one of the most momentous changes in their lives. At the heart of its sales enablement solution is Sherpa’s Prospect-Centered Selling® methodology, aligning strategic and operational objectives to humanize the sales culture and drive results. For additional information, visit


Press Contacts


Natalie Dent

PR & Marketing Manager 

Sherpa CRM

Francisco Fisher

Director of Marketing