Kristin Glascock will be responsible for multifamily growth, strategy and development

BEND, Ore. – September 16, 2020 G5, the leader in real estate marketing optimization, announced the addition of Kristin Glascock to its team as VP of Multifamily Sales. Glascock will lead the West Coast sales team with a focus on supporting employee talent, development and success. She will be responsible for growing G5 through new partnerships, expanding current accounts, and refining the ongoing strategy of its multifamily business.

“Kristin has a passion for helping tech companies and business segments grow from start-up phase to high-growth phase,” said Mike Wolber, Vice President of Multifamily, G5. “We are excited to have Kristin on board to continue building an exceptional team that is customer-centric, data-driven and performance-based.” 

Glascock has more than 18 years of experience in the multifamily industry. Prior to joining G5, Glascock served as the Director of Partner Engagement and the Director of the National Team for Zillow Group, where she worked closely with their Rentals Advisory Board to influence innovation, product improvements, and industry trends. In addition, she generated robust, long-term national partnerships across the industry, gaining accolades for enhancing the total customer experience. Kristin will help G5 by bringing the voice of the multifamily industry to the forefront to influence change.

“I’m committed to shedding light on the ‘complete renter journey’ in the multifamily industry,” said Glascock. “I love what G5 brings to the table with our integrated tech and marketing solutions to help our partners understand and analyze how that journey can be enhanced.”

About G5

As the leader in digital marketing optimization, G5 turns marketing into move-ins for multifamily properties. Through its scalable lead generation strategies, emerging technologies, and AI-based solutions, G5 delivers higher quality leads and better ROI. Founded in 2005, G5 currently provides marketing solutions for more than 8,000 properties and two million units throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at

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