New chatbot generates 3.8 additional leases per month

BEND, Ore. – February 19, 2020 G5, the leader in multifamily marketing optimization, announces the launch of G5 Bot. Powered by conversational leasing technology, G5 Bot can be implemented on any G5 multifamily website to provide an alternative communication path (or inquiry type) for prospective renters. G5 Bot delivers more prospects with higher intent-to-rent and generates 3.8 additional leases per month by providing online traffic with a new way to get immediate answers to property questions, view real-time pricing and availability, and schedule tours.

“Property managers simply can’t keep up with the volume of inquiries coming in through calls and form-fills,” said Mike Wolber, VP of Multifamily, G5. “With G5 Bot they will never miss a moment to engage with a prospective renter – saving the front office time while generating additional leads.”

Benefits of using G5 Bot:

    • Saves front office time by acting as an extension of a property’s leasing team: G5 Bot can handle high volumes of inquiries, even after hours. In a given month on a typical property website, G5 Bot greets nearly 3,000 prospective renters, has more than 400 conversations, and answers around 1,100 questions.
    • Delivers additional prospects with higher intent-to-rent: G5 Bot can answer questions about real-time pricing and availability, floor plans, and more, allowing prospects to pre-qualify themselves.
    • Reach new prospects: Capture additional prospective renters who would rather interact with a bot than make a call or fill out a form.
    • Easy and always available: The fast, intuitive interface requires little-to-no typing and can be used anytime, anywhere, on any device.
    • Generates 3.8 additional leases per month, assumes the industry standard tour-to-lease conversion of 35%.
    • Facilitates leads with a 90% appointment show rate
    • Customized design that aligns with a property’s brand through customizable options, including color and avatar choices.

“G5 Bot has allowed our on-site sales teams to maximize their time by helping to serve information and answer questions for new customers on our website,” said Ryan Perez, Vice President, Marketing, CF Real Estate Services LLC. “With the ability to serve live pricing and availability, floor plans, photos, and even set appointments, we’ve seen increased engagement through set appointments and conversions from lead-to-lease.”

G5 Bot is available now for current and prospective G5 clients. Watch a demo here.

About G5

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.

Founded in 2005, G5 has more than 8,000 properties and two million units under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. For more information, visit

Press Contact

Natalie Dent

G5 / PR & Corporate Communications Manager