Automation of sales activities brings consistency, predictability, and scalability to senior living, while generating additional leads

BEND, Ore. – October 27, 2020 G5, the leader in real estate marketing optimization, and FURTHER today announced an exclusive partnership to offer engaging Virtual Sales Assistant (VSA) technology to senior living management companies. A VSA, or highly intelligent chatbot, provides immediate answers to prospects’ questions, automates sales activities, and brings consistency, predictability, and scalability to the sales function, all while generating additional leads.

“By combining G5’s best-in-class website design with FURTHER’s cutting-edge VSA technology, our clients have a competitive advantage in nurturing qualified leads,” said Craig Branstad, Solutions Architect, G5. “In addition, our clients’ potential residents can gain deeper insights about a community and walk further down the sales path by using a VSA, freeing up time for the sales consultant to work leads more efficiently.”

Benefits of a VSA:

  • Gain additional leads by providing prospects and their families with an alternative way to get immediate answers and experience a senior living community 24/7
  • Make memorable first impressions with an always-available and responsive virtual sales assistant on the website
  • Provide instant access to floor plans, community content, virtual tours, and more
  • Leverage smart technology that scores leads, hands off hot prospects, schedules tours, and identifies sales efficiencies

“Our G5 website is a crucial tool for communicating with our prospective residents. When we added the interactive features of FURTHER’s virtual sales assistant to our website, we saw even stronger engagement and conversion rates that enabled us to connect with a higher volume of prospects,” said G5 and FURTHER client, Pat Cokington, Senior Vice President of Sales and Marketing, Americare. “The interactive VSA also acts as a sitemap of sorts, and helps users quickly find what they are looking for.” 

“At FURTHER, we are dedicated to optimizing the digital experience for consumers searching for senior living options,” said Wes Fuller, CEO and Founder, FURTHER Technology. “Our exclusive partnership with G5 will enable our next-generation technology to deliver an exceptional experience for prospects, while allowing operators to see an authentic increase in lead volume, gain deeper transparency into the sales cycle, and generate more move-ins than ever before.”

To learn more, watch this short video.

About G5

As the leader in digital marketing optimization, G5 turns marketing into move-ins for senior living communities. Through its scalable lead generation strategies, emerging technologies, and AI-based solutions, G5 delivers higher quality leads and better ROI. Founded in 2005, G5 currently provides marketing solutions for more than 8,000 properties and two million units throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at


FURTHER drives more move-ins through industry leading, AI powered prospect engagement technology. Trusted by more than 1,000 communities and over one million prospects, FURTHER’s virtual sales assistant (VSA) brings interactive, automated sales solutions to community websites to increase lead volume, answer prospect questions and qualify prospects through digital discovery. The VSA also scores leads, identifies prospect intent signals, and provides business intelligence data to improve the efficiency of sales and marketing activities. To learn more, visit, or watch a demo.

Press Contacts


Natalie Dent

PR & Corporate Communications Manager 

FURTHER Technology

Wes Fuller

CEO and Founder