Roper will be responsible for senior living strategy and sales growth 

BEND, Ore. – January 14, 2021 G5, the leader in digital marketing optimization, announced the addition of Katie Roper to its leadership team as Vice President of Senior Living. Roper will be responsible for the day-to-day strategy and business processes of the sales team to drive consistent revenue growth and new client acquisition.

“Katie’s experience in both digital advertising and senior living are a huge asset to G5,” said Doug Johnson, Chief Revenue Officer, G5. “She’s an accomplished and versatile sales and marketing executive with an impressive track record and a leadership style that will take our senior living team to the next level.” 

Roper has been developing robust partnerships within the senior housing industry since 2007, after an earlier career in digital advertising and technology. As the founding head of sales and industry marketing for, Roper built the company to be one of the premier sources of internet leads for senior housing and care companies by forging deep, trusted relationships with many of the largest players in the industry.  She has also written and spoken on caregiving, senior care, and AgeTech issues.

“I’m excited that my role at G5 marries my earlier experience in digital advertising to my recent experience in senior care,” said Roper, Vice President of Senior Living, G5. “I look forward to providing the latest in digital advertising technology to companies caring for our elders.”

About G5

As the leader in digital marketing optimization, G5 turns marketing into move-ins for senior living communities. Through its scalable lead generation strategies, emerging technologies, and AI-based solutions, G5 delivers higher quality leads and better ROI. Founded in 2005, G5 currently provides marketing solutions for more than 8,000 properties and two million units throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at

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