65% of adults between the ages of 50 and 64 and 41% of adults over the age of 65 use Facebook, most daily, according to the PEW Research Center.

People are talking about you online, but are you able to easily see what they are sharing about their experiences with your community?

When families visit their loved ones they are sharing the pictures they take and the experience they had in your community on social media. For better or worse, it’s critical to know what they’re saying so that you can adapt if needed.

Listening to Your Residents’ Families on Social Media

The high rate at which families are active on social media gives you a chance to learn and improve based on what they share. Being able to see what they like most and least about your community through keywords and sentiment reveals some great insights and opportunities. First off, if you see that one topic that has to do with a complaint is dominant in your social data, you can address it before it gets out of hand. Second, when you know what people like best about your community, you can market more effectively. For instance, your gardens are showing up in a multitude of pictures and families are telling their communities about them, how about using garden photos in your ads and email marketing? Or, since PEW research also notes that 68% of 50-64 year olds are on YouTube, create a promotional video that plays to the strength of your gardens and the impact of environment on happiness.

Ensure That Your Residents’ Families Are Your Best Marketers

Your residents are likely to have friends and family that will eventually join a senior living community. Make sure they want to join yours.

Potential residents’ families may be taking a look at your Facebook page as they research communities and your current residents’ families may tag your page in posts when they visit and even leave reviews. Current residents’ families can be a strong component of your marketing strategy by paying attention and engaging with them when they post or review.

Taking Social to the Next Level

It’s nearly impossible to keep up with all the social media and reputation channels that you’re on. So how do you scale in order to monitor, respond, and gain those operational insights? G5 Reputation and Social brings all your accounts and channels into one easy-to-use dashboard. Learn more about G5 Reputation and Social Management with our quick overview.