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Should You List Pricing on Your Senior Living Website?

Posted May 13, 2019 by G5

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

Senior woman at home

How to Map Your Content to the Buyer’s Journey

Posted August 6, 2017 by G5

The marketing funnel is a great place to start breaking down the buyer’s journey: awareness, interest, consideration, decision, and retention.

How Your Customers Move Through the Digital Landscape

Posted July 20, 2017 by G5

How can you position your business to optimize the effectiveness of each customer touchpoint and deliver the right message to the right person at the right time?

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