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How Millennials Are Saving Real Estate Rentals

G5 Posted November 12, 2018 by G5

From department stores to diamonds to bars of soap, millennials have been credited with killing dozens of industries and brands. But it’s not all bad news: this forceful group also has the power to reboot and save a product or idea – like the rental industry. Millennials are expected to be America’s largest generation by […]

Young beautiful tourist couple enjoy sightseeing in Kuala Lumpur, Malaysia

Meet Gen Z

G5 Posted November 9, 2018 by G5

For years, marketers have been focusing on understanding the demographic behemoth that is the millennial generation. But there is a new buying force on the market, and with oldest now turning 22, they are joining the workforce in masses. It’s time to understand Gen Z – especially since their lifestyle and spending habits are very […]

Gen Z girls sitting in the street hanging out listening music with earphones and smartphone

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