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Control Marketing Costs with Predictive Ads

G5 Posted February 11, 2020 by G5

Each fall, multifamily operators bunker down for budget bootcamp. Budgets are thoughtfully planned and funds are allocated to the areas of great impact. Relative to other operational line items, the marketing budget is small but mighty. And with the help of predictive marketing technologies that manage the pacing and allocation of digital advertising spend, it […]

Girl managing advertising spend

Introducing Predictive Marketing

G5 Posted November 12, 2019 by G5

Before the internet and its digital revolution, consumers consulted relatively few channels before making a rental decision – TV, radio, and magazines, for example. But today’s marketers don’t have it so easy. In fact, the renters’ journey has become so complex that it averages 20 stops along the way. With so many touchpoints, how do […]

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