Why We Never Say ‘Facility’ in Senior Living
Building Communities for Seniors, Not Facilities
It’s more than a home, more than a place to lay your head and rest your feet. It’s a group of people, a collective of individuals sharing some common thread which create a community where the whole is greater than the sum of its parts. This is what we want for our aging loved ones — not just a facility where they will be well cared for, but a whole community where they can live fully and grow daily.
We call them communities, because that’s precisely what they are, and it’s everything they offer.
The Weight of Words
While the word “facility” is not always inaccurate, as many communities offer facilities for a variety of services and amenities, people do not live in facilities. We live in homes. We live in communities. To call them anything less would reduce the value of the opportunities awaiting new residents and their families. To call them facilities ignores the individuals sharing their daily lives with one another, caring for and supporting their friends and neighbors through the good days and the not-so-good days.
More Than Just a Move
Moving to a new home is one of the most stressful events in a person’s life, and when that move is brought about by circumstances outside our control, it can create a sense of loss for our autonomy, and for ourselves. When an individual reaches an age where they are no longer able to live the lifestyle they’ve created in their private home, family members often begin to broach the topic of a move to a new “home” but may forget to speak to the benefits of an engaging community, as well.
Responding to the Needs of Individuals
What Communities Can Do
Whether a new resident joins an independent living community because they’ve chosen to unburden themselves from the tasks of home maintenance or a concerned loved one has decided that an assisted living or memory care community is now needed to ensure both safety and quality of living, the need to retain their independence and power of choice is a crucial aspect of the journey to senior living. This is why communities are designed to adapt to the changing needs of the members, both as individuals and as part of the greater whole.
An individual may be attracted to the regular companionship the community affords, or they may wish to spend their days in the privacy of their apartment or suite. No matter the individual’s desire for engagement, the readily available care and support of the community creates space for residents to thrive on their own terms. With the encouragement and support of senior-care professionals and loved ones, residents can rediscover their independence and reach new levels of lifestyle quality and joy.
G5 Understands Community
As a leading marketing company in the senior living space, we know that using the right words is just a starting point to understanding the power of community. This is why we listen to our clients, we hear the stories of their residents and their caregivers so we can help seniors and their loved ones achieve a greater sense of wellbeing and liberty in their everyday lives.
If you are looking for tailored marketing solutions for your senior living asset, G5 can help. Contact our team today to learn more.