You’re Losing New Customers Without a Remarketing Strategy in Self-Storage
Google claims that only 2 to 4% of visits to a website result in a transaction. All too often a potential customer is simply starting to research the options for self storage solutions. During this process, it’s easy to forget every storage website you visited, so how do you ensure that they don’t forget about you? Stay top of mind and help them remember through remarketing.
What is Remarketing?
Remarketing is a mechanism that allows you to position ads in front of individuals that have visited your site as they browse the internet. The goal of remarketing is to keep your brand visible even as their online activity changes. The result is an increase in return visits to your site, and increases the likelihood they’ll decide to commit to the purchase.
Why Remarketing Matters for Your Bottom Line
Advertising across the many channels available is costly, but not generating leads will decrease your occupancy and revenue. So where do you draw the line? Because people spend so much time online, particularly to conduct research and to make a majority of their purchases, targeting online behavior is key. The good thing about digital advertising is that it is easy to control your spending and adjust your strategy as you see results, or not.
Digital Advertising allows you to focus your ad dollars effectively and efficiently while generating leads, driving occupancy, and increasing your chances of revenue growth. As people become more reliant on their smartphones and what they learn online about companies, you will not only need to keep up, but stay ahead of the curve in order to remain competitive and relevant.
Implementing a successful remarketing strategy can seem daunting and confusing. However, working with the right partner can ensure that you get the most bang for your buck. G5 is a Premier Google Partner and our campaigns outperform the other guy, while reducing your in-house costs. Partnering with G5 allows you to concentrate on your business and the bottom line, rather than hiring additional staff that consumes additional time needed for training and development. We want to help get you up and moving and increasing your leads. Learn more today at getg5.com/digital-advertising-solutions.