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Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I […]

If you missed it, you don’t need to miss out. Our Marketing Solutions team at RealPage, combining G5 and LeaseLabs, came together to talk about all things right and left brain during this year’s RealWorld 2022: The Pursuit of Excellence at the Wynn in Las Vegas. That’s right. We introduced this audience to The Invisible […]

When it comes to website design, it seems everyone has an opinion. Speed is number one. No, professional photography is more important. No, interactive content is what really engages prospects. Oy! With so much information coming at us, it can be easy to get analysis paralysis, and avoid a website redesign altogether. At G5+LL, we’ve […]

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Well, hello senior living marketer, we’ve got some unique findings just for you. And, not to be all big brother about it, but the truth of the matter is that our online researching steps leave a digital footprint. When we look at this data for trends, we see some behaviors that might help you be […]

If you’re a self storage marketer and you’re reading this, congratulations, you’re in the right place. You’ve probably at one point or another had an Eminem-lyric feeling while trying to justify your marketing efforts. You know what we’re talking about…palms are sweaty, knees weak, arms are heavy…we’ve all been there too.  When marketing is a […]

We’ve said it before, and we’ll say it again, when you’re marketing your property or community you need to reach prospects and current renters or residents where they already spend their time: online (and in this case on social media). We know, sometimes social media can feel like one more of those marketing have-to-dos. It […]

We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your properties are in certain metros, meaning you need data that represents the metros where you’re actually marketing. Good news: We have you covered where […]

We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your properties are in certain metros, meaning you need data that represents the metros where you’re actually marketing. Good news: We have you covered where […]