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Closures, openings, re-openings, new information, science, pandemic best-practices…we’ve been navigating quickly shifting unknowns for a year. One thing is for sure, by nimbly changing marketing tactics your team has increased it’s marketing agility, which is helpful when aligning your marketing strategy with new digital marketing trends. In our latest chapter of the G5 MarTech Report, […]

It can be hard to know where to begin something new, and sometimes starting a new marketing tactic can feel daunting. There is so much to learn, and as a marketer, you know you want to advertise with intention. Building a baseline vocabulary of digital advertising terms like keywords, impressions, and clicks will help you […]

Have you ever read an article about digital advertising strategies or optimizing ad spend, and finished feeling like you understood less about digital advertising than when you started reading? It can be a little intimidating to raise your virtual hand and say, “I don’t know what you’re talking about.” We get it, which is why […]

In today’s buy-it-from-your-couch-while-wearing-sweatpants world renters expect consistent, effortless, leasing experiences. Think about it, consumers can shop from nearly anywhere, for nearly anything, without the inconvenience of in-person transactions. The more cumbersome the buying experience, the more likely they are to take their business elsewhere. This isn’t going away, it’s accelerating.   E-commerce and the expectation of […]

Selecting a senior living community for the next phase of your life, or for the life of a loved one is a weighty decision in normal times. Psst! It’s no secret, that these aren’t normal times. But, there is finally a little hope with vaccination roll outs. With six feet apart, and virtual experiences being […]

We know that six-feet apart is here for a little longer. Plus, we’ve been in *gestures dramatically* all of this for almost a year, so it’s not necessarily about getting back to where we were, but figuring out the best way to move forward. Here are our top takeaways from part one of our five-part […]

Properties have historically relied on in-person interactions to bring brand authenticity to their property and to the leasing experience. But, we know six feet apart is here for a little longer. Plus, it’s not necessarily about getting back to where we were, but instead figuring out the best way to move forward. Here are the […]

The fight against COVID-19 has lasted nearly a year, and while there is some light at the end of the tunnel, it isn’t quite over, yet. Thankfully, senior living and other long-term care communities are first in line for the COVID-19 vaccines. In the meantime, we wanted to share five communication tips to assist your […]

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]