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CDP: The Special Ops of MarTech

Posted May 11, 2021 by G5

We can probably agree that collecting data that sits in the cloud, and is never used in a meaningful way, isn’t valuable to your marketing insights. It’s perhaps verging on a digital Beanie Baby collection. We can also probably agree that the amount of data we all have access to is vast, and if we’re […]

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Not So Fast

Posted May 4, 2021 by G5

The fastest thing in the world list usually looks something like: cheetahs (duh), the world’s fastest rapper (up for debate), bullet trains, and how fast our cell phone does NOT charge. Now, if you asked a marketer to make a list of really quickly approaching things, it might look more like this: “the amount of […]

Person on a computer and mobile device with data on computer screen.

Top Tech Mistakes

Posted April 26, 2021 by G5

If you missed it, you don’t need to miss out. Our second ever Women in MarTech Summit focused on technology. Our tech topic shouldn’t come as a surprise, after all you can’t have MarTech without technology. Led by Olivia Johnson, Director of G5 Solutions Engineering, and Kristen Vetter, Manager of G5 Customer Care, these two […]

Computer with oops on the screen.

Select Your Squad: Five Tips for Choosing the Right Technology Partners

Posted April 19, 2021 by G5

You know that kind of energy you feel when you walk into a room full of go-getters who know the balance between work hard and play hard? THAT’S the kind of energy you want from your tech partners. Last week we covered Tech Stack 101, so we’ll skip that, but if you missed it or […]

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What Is a Tech Stack?

Posted April 13, 2021 by G5

Some things are better together: peanut butter + jelly, flowers + the vase your grandmother gave you, Instagram + puppy Reels…you get it.  Some things are great compromisers and know how to meet in the middle: lunch + breakfast. Pssst. Did someone say brunch? And others don’t bring out the best in each other, think…sardines […]

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Top Tech Predictions for 2021

Posted April 5, 2021 by G5

Some things in 2020 felt like the 100-meter dash: Fast. And, others felt like trudging through the water pit while running a 3000-meter steeplechase: A gritty endurance challenge.  Technology advancement and adoption ran both of these races with us. Simply put, if tech were a track-star, they’d compete in the decathlon, the ten-event Olympic competition […]

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Our Five Takeaways From the Ignite! Five for Five

Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

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All in the Search

Posted March 24, 2021 by G5

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

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Three Marketing Lessons We Learned From Our Clients

Posted March 17, 2021 by G5

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

notes on a cork board with the numbers 1 2 3.

What Does Google’s Algorithm Change Mean for Your Website?

Posted March 8, 2021 by G5

Closures, openings, re-openings, new information, science, pandemic best-practices…we’ve been navigating quickly shifting unknowns for a year. One thing is for sure, by nimbly changing marketing tactics your team has increased it’s marketing agility, which is helpful when aligning your marketing strategy with new digital marketing trends. In our latest chapter of the G5 MarTech Report, […]

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