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Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Well, hello senior living marketer, we’ve got some unique findings just for you. And, not to be all big brother about it, but the truth of the matter is that our online researching steps leave a digital footprint. When we look at this data for trends, we see some behaviors that might help you be […]

As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]