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Our Five Takeaways From the Ignite! Five for Five

G5 Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

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All in the Search

G5 Posted March 24, 2021 by G5

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

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Google Ads for Beginners

G5 Posted October 2, 2020 by G5

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

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Big News From Google: Changes to Phrase Match & Broad Match Modifiers Coming Soon

G5 Posted August 5, 2019 by G5

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]

Keywords Research COMMUNICATION research, on-page optimization, seo

How to Attract Renters in the Age of Assistance

G5 Posted October 15, 2018 by G5

The ethos of modern marketing has changed. Consumers expect to be served and assisted by brands, but they’re also doing a lot of the leg work themselves. Over the last two years, searches for reviews on mobile devices have grown by more than 35 percent, and videos with “review” in the title had more than […]

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Top Takeaways from Google Marketing Live

G5 Posted July 31, 2018 by G5

Earlier this month, Google introduced several of their latest innovations for marketers at Google Marketing Live. We were there to capture the big reveal and have a run-down for how the new products and programs will work for real estate marketers. The surface-level changes for Google are powerful, if subtle: Google AdWords is now Google […]

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