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  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Unfortunately, not everyone plays by the same rules. Enter black hat SEO–tactics that violate search engine best practices, circumnavigating user experience for short-term gain.