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What is Your Website’s Attention Ratio?

G5 Posted February 17, 2016 by G5

Let’s face it. Today’s user doesn’t have the longest attention span. Well-meaning websites that are trying to be everything for everyone just aren’t working. You need to hit your numbers.

AMP is for a Select Few

G5 Posted February 11, 2016 by G5

Google has announced its plan to support fast-loading Accelerated Mobile Pages (AMP) within Google starting today.

Beginner’s Guide to Social Media (Part 2): Reaching Your Target Audience

G5 Posted February 10, 2016 by G5

By now, after reading through Part 1, you should know who your target audience is and have chosen social media channels geared towards that audience.

Beginner’s Guide to Social Media (Part 3): Increasing Your Popularity

G5 Posted by G5

Now that you’ve reached your audience with great posts, you might be wondering how you can get even more likes, tweets, and overall popularity.

Display Advertising Coming on Strong – But Don’t Neglect Search Just Yet

G5 Posted January 13, 2016 by G5

This week eMarketer released a study on digital ad spending trends which projects that display advertising spends will eclipse search advertising for the first time in 2016.

What You Need to Know about Yahoo’s Partnerships with Both Microsoft and Now Google

G5 Posted December 2, 2015 by G5

Yahoo and Microsoft originally formed a partnership in 2009 in an effort to reduce Google’s search stronghold in the United States market: 65% of US search market share at the time.

Google Updates Local Search Results Page

G5 Posted August 23, 2015 by G5

Last week, Google made a local search update to change the appearance of the “map pack” in the Search Engine Results Page (SERP).

Use Digital Marketing Strategies to Withstand the Next Downturn

G5 Posted July 15, 2015 by G5

In the current climate of higher occupancies there is a tendency to drop sail and float along with the easy current, to enjoy the rewards without taking steps to plan for success in the long term.

Top Multifamily Digital Marketing Trends: Where Your Competitors are Placing Their Bets

G5 Posted June 1, 2015 by G5

Multifamily marketers are constantly challenged to stay ahead of the curve.

Not All Search is Created Equal: Maximize Effectiveness with Organic Search and PPC

G5 Posted May 26, 2015 by G5

Harvard Business Review reported last month that, for the first time in history, customer relationships are being valued more highly than a company’s brand.

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