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Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads […]

Annual returns for senior housing outpace other commercial real estate properties, according to NCREIF. Emerging Trends in Real Estate rank senior housing first among seven residential property types in 2018 for best investment and development prospects. It’s obvious that the senior housing market is strong and we haven’t even reached the baby boomer demand era. […]

What are micro-moments? Micro-moments were originally introduced by Google in 2015 to address the growing shift towards mobile. Micro-moments consist of intent-driven moments that occur throughout the customer journey that influence decisions and define preferences. Thanks to the increasing reliance on smartphones, micro-moments have put a name to the behavior of wanting answers immediately. Today, […]

We’ve reviewed the top ten markets for 2018, and secondary markets are being favored over primary markets. Los Angeles and Boston are the only primary markets in the top ten of the PwC and Urban Land Institute Survey, “Emerging Trends in Real Estate.” Why? There are two possible reasons. One, investors are stepping back to […]

Facebook recently announced an algorithm change to its News Feed that will re-prioritize content produced by friends and family, and business content that sparks user engagement. What will this mean for you?

As millennials enter nursing programs at higher rates than expected, senior living communities can worry less about staff shortages and more about recruiting the best team members. Strategic digital advertising gives communities an increased advantage to find and be found by candidates that are the right fit and boost the likelihood of employee retention.

To keep up with the competition, now is the time to employ new digital marketing strategies

Don’t just host the same, tired events at your community. Try something different to truly engage your residents.

G5 was recently named a Facebook Managed Partner, giving us access to a wealth of information that can benefit your digital advertising efforts.

Don’t get too stressed about your bounce rate. It’s more about the quality of visits, the intention of the page, and the action the visitor takes.