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Marketing in Uncertain Times: Tips for Senior Living Communities

G5 Posted March 25, 2020 by G5

In times of crisis, marketing is much more than finding residents who might want to live in your community. Marketing is truly about how you make people feel and the experience you provide. What you communicate and how you distribute the messages to inform, reassure, comfort and also encourage responses, helps maintain and grow trust. […]

Cropped shot of a senior woman holding a cane in a retirement home

G5 Updates: COVID-19

G5 Posted March 23, 2020 by G5

The coronavirus (COVID-19) situation is evolving rapidly. During times of uncertainty, it’s important that we come together as a community and as a nation to look after each other, focus on preparation, and minimize panic. We’ll all get through this together. At G5, the interests and needs of our customers are a top priority. Here […]

Communicating During A Crisis

G5 Posted March 16, 2020 by G5

Communication is Key During a Crisis Businesses, their employees, and their customers are scrambling to figure out what the next week or month looks like while we are all in the midst of the COVID-19 crisis. While daily routines are upended in the short-term, businesses are grappling with the wild ride in the market that […]

Is Your Website Accessible to All?

G5 Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

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G5 Bot: A New Way to Engage

G5 Posted February 27, 2020 by G5

21.9 – that’s how many days it takes for the average multifamily renter to submit an inquiry to tour a property after first coming into contact with a brand. During that time, 85% of renters will visit a property’s website, according to the 2020 NMHC/Kingsley Apartment Resident Preferences Report. With such a short window to […]

Introducing G5 Bot, a multifamily chatbot

How to Achieve Predictable Marketing Spend at Scale

G5 Posted February 25, 2020 by G5

As a self storage operator, you spend a lot of time budgeting and creating a financial plan for the year ahead, which is why unpredictable marketing spend — whether too much or too little — can lead to big headaches down the line. It may sound crazy, but underspending and exceeding revenue forecasts can actually […]

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5 SEO Basics Senior Living Marketers Need to Know

G5 Posted February 18, 2020 by G5

A lot of marketers tend to think of search engine optimization (SEO) only as a way to help their website rank well in organic search, but the benefits extend beyond the search engine results page (SERP). SEO structures websites in a way that easily answers your prospects’ questions. When done well, SEO makes seniors and […]

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Control Marketing Costs with Predictive Ads

G5 Posted February 11, 2020 by G5

Each fall, multifamily operators bunker down for budget bootcamp. Budgets are thoughtfully planned and funds are allocated to the areas of great impact. Relative to other operational line items, the marketing budget is small but mighty. And with the help of predictive marketing technologies that manage the pacing and allocation of digital advertising spend, it […]

Girl managing advertising spend

We Belong Together: SEO & Digital Advertising

G5 Posted February 4, 2020 by G5

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

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G5 Smart Digital Advertising Drives Higher Quality Conversions at a Lower Cost

G5 Posted January 30, 2020 by G5

Search engine optimization (SEO) remains the most cost-effective tactic for driving qualified traffic to your website, but SEO alone doesn’t always deliver the volume of leads you need to keep your property at maximum occupancy. This is where G5 Smart Digital Advertising comes in. Unlike traditional digital advertising that relies solely on individual people to manage campaigns, […]

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