Multifamily Knowledge Hive
Renter Basics
SEO + DA:
Better Together
Website Accessibility
State of the Industry
Crowd-sourced Reputation
Data & Analytics
Renter Basics
Let’s start with an overview of the basics. Knowing what your renter wants and how to provide a memorable experience with your brand are key.
Checklist: UX Website Design Best Practices
Blog: What Renters Want
Blog: The Basics of UX Website Design
Knowing what renters want is the first step towards converting more website traffic into tours.
SEO + Digital Advertising: Better Together
There’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property.
Predictive Marketing: 5 Benefits for Multifamily Properties
Blog: We Belong Together: SEO & Digital Advertising
Blog: Control Marketing Costs With Predictive Ads
Predictive Marketing allows you to make effective, data-driven marketing decisions by computing volumes of data that humans can’t keep up with.
Website Accessibility
Smart advice on how to engage more renters by making websites more accessible.
Checklist: Website Accessibility Checklist
Blog: Is Your Website Accessible To All
Webinar: Website Accessibility Basics
Accessible websites make the internet a better place for all users and strengthens your marketing foundation.
State of the Industry
To efficiently and effectively turn marketing into move-ins, multifamily businesses need to embrace new marketing trends and tactics.
Report: 1H 2020 Multifamily State of the Industry
Blog: Maximizing Leasing Season Results
Blog: Multifamily Outlook and Marketing: COVID-19 Update
Across all markets, the average renter’s journey is 21.9 days: from first interaction on a search to inquiry.
Data & Analytics
Data & Analytics explores reporting and attribution for marketers, with a specific emphasis on Multi-Touch Attribution.
G5 Analytics: Use Data to Make Smarter Marketing Decisions
Essential Multifamily Marketing Metrics Checklist
Analytics for Marketers: Goals, KPIs, and Metrics
Marketing Attribution Explained
Multi-Touch Attribution Powers Predictive Marketing
Mining Actionable Insights From Reporting
G5 Analytics combines marketing metrics from across channels into a single platform.