Ramp-Up for Summer with Smart Digital Advertising
As the amount of daylight increases, so does the number of searches for storage units. Search queries peak in July with a high volume of searches also occurring in May and August. With the official start of spring in the rearview, now is the time to ramp up your digital advertising campaigns for the influx of searches, leads, and renters looking for summer storage. G5 Smart Digital Advertising integrates Lead Insights and Dynamic Advertising to pre-qualify leads, saving you time and money, so you can concentrate on delivering superior service to your new customers.
Why You Need Smart Digital Advertising to Compete
More and more facilities are coming online every day with Yardi Matrix reporting that 9.6 percent of existing self storage inventory is units under construction or in planning phases. In 2018, the self storage industry experienced a 40 basis point increase in vacancy, bringing the national rate to 10 percent. Facilities looking to stabilize or increase occupancy can take advantage of the seasonality of the industry by investing in Smart Digital Advertising.
How Smart Digital Advertising Helps Pre-Qualify Leads
G5 Smart Digital Advertising integrates Lead Insights with Dynamic Advertising to pre-qualify leads, saving you time and money so you can focus on preparing your facilities for the influx of new renters coming this summer.
Start optimizing your digital advertising strategy by capturing the right conversion data and then modifying your campaigns and keywords for improved performance. Lead Insights delivers more attribution data to G5 analysts by tracking calls from your website. We then optimize your campaigns with full knowledge of what performs. We use call attribution to credit specific ads and campaigns that make your phone ring. Lead Insights allows us to optimize your campaigns around those that are most likely to convert — resulting in more qualified leads.
Dynamic Advertising drives more qualified leads to your website by focusing on campaigns with actual pricing and availability. Increasing occupancy and decreasing exposure can be difficult if you aren’t sending the right message to the right prospect at the right time. Dynamic Advertising simplifies your marketing by automatically updating your digital ads to turn on and off in alignment with your actual inventory. Optimizing your campaigns based on actual inventory and pre-qualifying leads helps your sales cycle becomes more efficient.
Make the Most of Self Storage Seasonality with Smart Digital Advertising
The market gets more competitive by the day and with peak lease season approaching, you need to be able to compete in search results. Digital advertising clicks are up 16 percent year-over-year and more users are clicking on paid ads. If you want to drive more traffic to your website, optimize your paid advertising campaigns with Smart Digital Advertising from G5.
Schedule a strategy session today.