Senior Living Knowledge Hive
Renter Basics
SEO + DA:
Better Together
Website Accessibility
State of the Industry
Crowd-sourced Reputation
Data & Analytics
Renter Basics
Let’s start with an overview of the basics. Knowing what your resident wants and how to provide a memorable experience with your brand are key.
Checklist: UX Website Design Best Practices
Blog: Tips for Delivering a Seamless Online to Onsite Experience
Blog: The Basics of UX Website Design
Knowing what residents want is the first step towards converting more website traffic into tours.
SEO + Digital Advertising: Better Together
There’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage residents and their loved ones to generate the best quality leads for your community.
Predictive Marketing: 5 Benefits for Senior Living Communities
Blog: We Belong Together: SEO & Digital Advertising
Blog: 5 SEO Basics The Senior Living Marketers Need To Know
Predictive Marketing allows you to make effective, data-driven marketing decisions by computing volumes of data that humans can’t keep up with.
Website Accessibility
Smart advice on how to engage more residents by making websites more accessible.
Checklist: Website Accessibility Checklist
Blog: Is Your Website Accessible To All
Blog: Website Accessibility in the Era of COVID-19
Webinar: Website Accessibility Basics
Coming Soon!
Accessible websites make the internet a better place for all users and strengthens your marketing foundation.
State of Digital Marketing
Our State of Digital Marketing in Senior Living 1H 2020 will explore factors to consider as you rethink the rest of the year.
Report: 1H 2020 Senior Living State of Digital Marketing
Blog: Tips for Delivering a Seamless Online to Onsite Experience
Infographic: Senior Living Marketing Trends
16.7 -- average days from first interaction with your brand to inquiry.
Data & Analytics
Data & Analytics explores reporting and attribution for marketers, with a specific emphasis on Multi-Touch Attribution.
G5 Analytics: Use Data to Make Smarter Marketing Decisions
Essential Senior Living Marketing Metrics Checklist
Analytics for Marketers: Goals, KPIs, and Metrics
Marketing Attribution Explained
Multi-Touch Attribution Powers Predictive Marketing
Mining Actionable Insights From Reporting
G5 Analytics combines marketing metrics from across channels into a single platform.