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You Need a Self Storage Brand. Here’s Why.

G5 Posted April 8, 2019 by G5

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Two children little girls home in a cardboard ship play captains and sailors

A Guide to Branding Class A Multifamily Properties

G5 Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

How Supply and Demand is Changing Metropolitan Senior Living Markets

G5 Posted December 21, 2018 by G5

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

A happy senior African-American woman in her 60s standing outdoors, in front of her home, smiling confidently at the camera, hands clasped.

Outshine Local REITs with Dedicated Community Engagement

G5 Posted July 24, 2018 by G5

Chances are, the majority of your customers are either new or established members of your community, rather than transients just passing through the area with a need to store their belongings somewhere, anywhere. As both supply and demand for self storage increases, now is the time to differentiate your company from competitors, like the local REITs, […]

Outshine Local REITs with Dedicated Community Engagement | G5

To Increase Occupancy, Base Your Digital Marketing Strategy on Data and These Truths

G5 Posted November 17, 2017 by G5

When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.

Why a competitive analysis should lead to a Unique Value Proposition

G5 Posted July 27, 2017 by G5

Whether branding or rebranding, performing a competitive analysis to measure your property’s value against comparable properties in your market and area is critical.

G5 Real Estate Blog News

What’s in a Name? A Lot, Actually.

G5 Posted April 13, 2017 by G5

Have you ever chosen one product over another just because you liked the name? Here’s how a name becomes a brand.

G5 Real Estate Blog News

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