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5 SEO Basics Senior Living Marketers Need to Know

G5 Posted February 18, 2020 by G5

A lot of marketers tend to think of search engine optimization (SEO) only as a way to help their website rank well in organic search, but the benefits extend beyond the search engine results page (SERP). SEO structures websites in a way that easily answers your prospects’ questions. When done well, SEO makes seniors and […]

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Why You Need a Location-Specific Digital Strategy

G5 Posted April 26, 2019 by G5

Local search continues to grow in importance, which means you need a location-specific digital strategy to show up in the moments that matter most. Search algorithms have changed and continue to evolve constantly placing more weight in location than branded searches. Your digital strategy must take location into consideration or else risk not being seen […]

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Why Citation Management is Critical to Local Search

G5 Posted April 19, 2019 by G5

The buyer’s journey no longer follows a simple, step-by-step process. Buyers now consult over 20 online sources before making a purchase decision and businesses need to show up at each touchpoint or risk losing potential leads. Renters begin their searches online, which means your business needs to perform in local organic search in order to […]

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Trend Report: Local Search Ranking Factors

G5 Posted February 27, 2019 by G5

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

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Senior Living Online Searches are Staying Local

G5 Posted July 30, 2018 by G5

The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or […]

Senior Living Online Searches are Staying Local | G5

What you need to know about 3 Google My Business (GMB) updates

G5 Posted August 25, 2017 by G5

Get the latest on Google My Business (GMB) changes including Posts, Sites, and Messaging so you can stay on top of this important marketing channel.

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