Senior Living Online Searches are Staying Local
The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or caregivers.
This hyper-local research process can be amplified with your help once you optimize your online portfolio with geo-targeted tools and resources. These tools range from SEO-empowered websites, a strategic digital advertising campaign, and free online business listings that put you at the very top of a search engine results page (SERP).
Claim your Top Spot with Google My Business
Your Google My Business (GMB) listing acts more like a tailored, but free, advertisement rather than a simple SERP listing. It appears at the top of the page, in the primary search section. GMB listings appear when customers search for your community or senior living communities in your area on Google Search and Maps. It provides detailed local and map information such as nearby businesses, online reviews, photos, and additional uploaded content. It can be used to direct leads to your website, where they can further complete their customer journey.
You can also highlight promotions, unique features, and news to build customer interest and invites potential residents and their loved ones to visit your website or schedule a tour. Once you claim your GMB listing, you can access data and insights to know how searchers interact with your SERP result, including call tracking, website referral, accessing driving directions, and reviews. This access also allows you to respond directly to reviewers.
Ready to claim your GMB listing? Click here and follow a series of guided prompts to set-up your account.
Invest in your First Leasing Agent and Online Presence
Your website is the first point of contact for most of your prospective residents and their loved ones. It needs to do two things: showcase what makes your community unique, and deliver quality leads directly to your leasing team. By investing in what we call your “first leasing consultant” — your website — you will amplify the impact of digital tools, including Google My Business, and convert leads through the sales funnel.
Your prospective residents and their families want authentic experiences with your brand, even if a majority of the customer journey occurs online. They need to trust you to take care of them. Use digital advertising to take leads directly to your first leasing consultant, where you can tailor their experience with your community. By investing in your online presence, and designing your website to deliver leads, your on-site team has more time to focus on quality, in-person experiences and leases.
The Next Step: Partner with G5
Now that you’ve taken the steps to increase your online visibility and encouraged searchers to visit your website, make sure your website is ready to convert at every stage of the customer journey. From optimized website design, creative content, and a range of digital marketing solutions, G5 is ready to amplify your impact online. Our Intelligent Marketing Cloud leverages over a decade of data-driven marketing tools, including artificial intelligence (AI) and other emerging technologies.
Schedule a demo today to see how we can put you ahead of the pack in real estate marketing.