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3 Easy Trigger-Based Campaigns

G5 Posted July 24, 2017 by G5

Find out how to strategically leverage your digital marketing budget and campaigns by creating “triggers” to adjust your spend.

3 Tips for Evaluating Keyword Performance

G5 Posted September 28, 2016 by G5

If you want your campaign to remain successful, you need to pay attention to how your keywords are performing.

What Google’s Updated Review Markup Policy Means for Your Business

G5 Posted August 30, 2016 by G5

Google has changed its local reviews guidelines for when you can use schema markup.

Google Performance Summit Releases New Tools

G5 Posted July 27, 2016 by G5

On May 24, 2016, Google held their Google Performance Summit (GPS 2016)

How to Make Great Calls-to-Action by Mapping the Buyer’s Journey (Part 3)

G5 Posted June 1, 2016 by G5

If it’s well placed and well thought out, a call-to-action (CTA) can be the difference between gaining a customer and losing them.

How to Make Great Calls-to-Action by Mapping the Buyer’s Journey (Part 2)

G5 Posted May 25, 2016 by G5

When you first make contact with new prospects—through an ad, your website, your Facebook page, or elsewhere—you are inviting them to form a connection, and developing connections has stages.

How to Make Great Calls-to-Action by Mapping the Buyer’s Journey

G5 Posted May 18, 2016 by G5

Your call-to-action deserves as much thoughtfulness as the rest of your advertising, if not more, since it’s the most powerful statement you’ll make.

Google Updates Local Business Reviews

G5 Posted April 7, 2016 by G5

Getting local business reviews on Google Maps is now easier than ever. Google has made leaving local reviews available for anyone with a Google account, instead of specifically requiring a G+ account.

What is Your Website’s Attention Ratio?

G5 Posted February 17, 2016 by G5

Let’s face it. Today’s user doesn’t have the longest attention span. Well-meaning websites that are trying to be everything for everyone just aren’t working. You need to hit your numbers.

Beginner’s Guide to Social Media (Part 3): Increasing Your Popularity

G5 Posted February 10, 2016 by G5

Now that you’ve reached your audience with great posts, you might be wondering how you can get even more likes, tweets, and overall popularity.

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