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As the data revolution continues to take shape, it’s no longer acceptable to spend on anything and everything just to see what works. We now have access to an enormous amount of real-time data, as well as machine learning and artificial intelligence-backed programming to analyze it. It’s time to start incorporating this data to make […]

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, […]

The impressive increase in both supply and demand for self storage has transformed the marketplace. We’ve reviewed current self storage industry data to focus on the top ten market regions for 2018, based on population and employment growth. There has been significant development over the past two years, and we are beginning to see supply […]

Thanks to millennials and retiring baby boomers, demand is outpacing supply for multifamily rentals. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for marriage and children, […]

If ever there was a time when the saying “the customer is always right” was true, it’s now. The digital landscape has fueled a new evolution of the face of consumerism: a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. And because of […]

With a mobile device in hand, consumers have the world at their fingertips and expect that the answers they need are available right here, right now. Thanks to their ease-of-use, mobile devices are now dominating the digital experience. More than half of all searches are done on mobile devices, 60 percent of all clicks occur […]

The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

G5’s Multifamily State of the Industry Report for Q2 2018 is now available to download. The report is a comprehensive overview of industry performance, policies, market outlook, upward trends, and challenges. Report Recap: Market Trends The multifamily industry continues to remain strong, with its value outweighing other housing sectors. The overall number of renters reached […]

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]

Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]