G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, and ways to stay competitive.

Report Recap: Market Trends

We are seeing the start of a perfect storm for the senior housing market: increased incentives to sell single family homes and a new favorable awareness of senior living communities. New mixed-used communities are being designed with the needs and wants of retiring baby boomers in mind, and offer a practical solution to those who are looking to downsize. While there is vacancy in all of the four primary senior living segments, the cause is increased supply, as opposed to decreased interest or need.

What to Expect: Report Analysis & Predictions

We reviewed data and analysis from the following industry surveys and reports to gain valuable insights on primary and secondary markets, marketing developments, and challenges for the coming year. The report pairs demographic insights with digital advertising analytics to show how the top 10 markets to watch will compete during the second half of 2018 and beyond. Insights include cost per click (CPC) averages, peak search months, mobile use, and upward trends.

  • National Report: Senior Housing Research, First Half 2018 (Marcus and Millichap)
  • Annual 2017 Sales & Marketing Benchmark Report (Enquire)
  • Data Property and Market Measures (National Investment Center)

Mobile-First Marketing & the Digital Customer Journey

Mobile devices now dominate the digital marketing landscape, including in the senior living industry, and have reshaped how your potential residents and their loved ones expect to be reached throughout the search-to-lease process. We include trends in voice search, mobile-first indexing, SEO, and discuss “the age of assistance”.

Up the Ante with Emerging Technologies and Artificial Intelligence

Learn how to effectively compete in the digital age with the latest advancements in technology and artificial intelligence. These advancements will aide the senior living industry to best meet the evolving consumer demand for hyper-personalized, one-on-one messaging. In the report, we discuss the place of machine learning in marketing and how developing trends can amplify your impact.

Download the Full Report

Leave the research and data analysis to us so that you can focus on making your brand known and converting leads. G5’s current Senior Living State of the Industry Report includes data-backed insights, market predictions, and industry-specific strategies that will help you make the most of your marketing budget and time for the remainder of the year.