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How Supply and Demand is Changing Metropolitan Senior Living Markets

Posted December 21, 2018 by G5

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

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Improve Website Performance with Image Management

Posted December 17, 2018 by G5

Images account for more than 60 percent of a website’s total bandwidth. Bandwidth is a costly commodity. If your website is image-heavy, it is probably responsible for the majority of your IT costs, including hosting and storage. In addition to the financial burden, you can lose leads and customers because your website takes too long […]

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4 Tips for Better Real Estate Website Navigation

Posted October 29, 2018 by G5

The number one job of your website is to convert browsers into buyers. But it can’t do that if customers bounce because they can’t find what they’re looking for. While we’ve already written about the importance of page speed for keeping viewers onsite, you also need to understand how website navigation affects user experience and, […]

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How to Improve Your SEO Copywriting for Real Estate Marketing

Posted September 21, 2018 by G5

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]

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7 Tips for Getting the Design of Your Dreams

Posted August 30, 2018 by G5

Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]

7 Tips for Getting the Design of Your Dream | G5

Amplify Your Content and Extend Your Reach

Posted August 28, 2018 by G5

Ask any marketer and they’ll tell you: content production takes time. And you expect to see a return on that investment. But to be successful marketing your content, you can’t just set it and forget it. Content Marketing Institute analyzed the traffic of its clients for a six-month period and found that 50% came from […]

G5 Announces G5 Studio, Delivering Performance-Driven Designs for Real Estate Marketers Using the G5 Intelligent Marketing Cloud

Posted August 8, 2018 by G5

G5’s in-house creative agency innovates brand experiences that perform across the entire customer journey exclusively for property management real estate marketing BEND, Ore.–(BUSINESS WIRE)–G5, with 13 years of dedicated focus building out front-end property management digital marketing solutions, is again disrupting the marketplace with G5 Studio. Real estate property managers no longer have to choose between […]

Earning Trust Through Digital Marketing

Posted July 3, 2018 by G5

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Earning Trust Through Digital Marketing | G5

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