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A Guide to Branding Class A Multifamily Properties

G5 Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

Is it Time to Redesign Your Website?

G5 Posted January 28, 2019 by G5

Design trends change quickly, and if your website isn’t up-to-date, you may be missing out on new renters who don’t feel connected to your brand. Ask yourself, does my website appeal to my target audiences? Does it accurately represent my property? Is it encouraging users to take targeted, specific actions? If the answer to any […]

redesign your website

Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

How Supply and Demand is Changing Metropolitan Senior Living Markets

G5 Posted December 21, 2018 by G5

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

A happy senior African-American woman in her 60s standing outdoors, in front of her home, smiling confidently at the camera, hands clasped.

Improve Website Performance with Image Management

G5 Posted December 17, 2018 by G5

Images account for more than 60 percent of a website’s total bandwidth. Bandwidth is a costly commodity. If your website is image-heavy, it is probably responsible for the majority of your IT costs, including hosting and storage. In addition to the financial burden, you can lose leads and customers because your website takes too long […]

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4 Tips for Better Real Estate Website Navigation

G5 Posted October 29, 2018 by G5

The number one job of your website is to convert browsers into buyers. But it can’t do that if customers bounce because they can’t find what they’re looking for. While we’ve already written about the importance of page speed for keeping viewers onsite, you also need to understand how website navigation affects user experience and, […]

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How to Improve Your SEO Copywriting for Real Estate Marketing

G5 Posted September 21, 2018 by G5

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]

Close up of male architect while working on a project

7 Tips for Getting the Design of Your Dreams

G5 Posted August 30, 2018 by G5

Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]

7 Tips for Getting the Design of Your Dream | G5

Amplify Your Content and Extend Your Reach

G5 Posted August 28, 2018 by G5

Ask any marketer and they’ll tell you: content production takes time. And you expect to see a return on that investment. But to be successful marketing your content, you can’t just set it and forget it. Content Marketing Institute analyzed the traffic of its clients for a six-month period and found that 50% came from […]

G5 Announces G5 Studio, Delivering Performance-Driven Designs for Real Estate Marketers Using the G5 Intelligent Marketing Cloud

G5 Posted August 8, 2018 by G5

G5’s in-house creative agency innovates brand experiences that perform across the entire customer journey exclusively for property management real estate marketing BEND, Ore.–(BUSINESS WIRE)–G5, with 13 years of dedicated focus building out front-end property management digital marketing solutions, is again disrupting the marketplace with G5 Studio. Real estate property managers no longer have to choose between […]

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