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The internet is the primary source of information for people all across the globe. While the average user may take the visual content of a website for granted, for people with disabilities, barriers can make much of the content on the internet inaccessible. In an effort to make the world wide web more accessible for […]

Over the years, you’ve been warned about the hazards of duplicate content on your website. In Google’s Search Quality Raters Guidelines, ‘duplicate content’ isn’t mentioned once; however, what is mentioned is ‘copied content’.  “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with […]

The design of your website should focus on user experience in order to capture customers’ attention and drive more conversions. But that doesn’t mean you have to redesign your entire website in order to draw in new renters. Simple tactics can be applied throughout the design of your site to refresh and optimize it for […]

In order to attract prospective customers to your website, you need an effective SEO strategy. But to convert them? You need strong visual hierarchy. Website visual hierarchy helps promote specific content, encourage user engagement, and improves the overall experience for visitors. What is Visual Hierarchy? Visual hierarchy is one of the most important principles of […]

Today’s customer expects a highly customized experience at every touchpoint in the buyer’s journey. Before you can deliver this kind of experience though, you need to develop multifamily buyer personas for your brand. Buyer personas help ensure your marketing strategy engages buyers and generates leads. Creating buyer personas and journeys allows you to determine what […]

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Renters want to know exactly what they can expect before leasing an apartment from you, which means you need to do more than just list out features and show a few still photos on your website. Investing in virtual property tours allows you to show potential renters what they can expect in specific floor plans, […]

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Design trends change quickly, and if your website isn’t up-to-date, you may be missing out on new renters who don’t feel connected to your brand. Ask yourself, does my website appeal to my target audiences? Does it accurately represent my property? Is it encouraging users to take targeted, specific actions? If the answer to any […]

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]