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Three Tips for Using Data to Inform Marketing Decisions

G5 Posted June 2, 2021 by G5

Data is one of the most powerful resources we have as marketers, but making data approachable, understandable, and actionable is a challenge. We all know the struggle of Excel or Google-sheet-induced-overwhelm. And, we also know how the benefits of those “a-ha!” data moments can lead to transformational change in how you use data in your […]

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Finding Clarity in the Chaos: Unraveling Complex Data

G5 Posted May 19, 2021 by G5

Complex data can sometimes feel unapproachable, but it doesn’t need to be either hands off, over our head, or get-me-outta-here boring. As you know, data has the power to unlock incredible insights for your marketing, and who better to break it down than G5’s own wicked smart data scientist, Marjean Pobuda. She unpacks how data […]

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Not So Fast

G5 Posted May 4, 2021 by G5

The fastest thing in the world list usually looks something like: cheetahs (duh), the world’s fastest rapper (up for debate), bullet trains, and how fast our cell phone does NOT charge. Now, if you asked a marketer to make a list of really quickly approaching things, it might look more like this: “the amount of […]

Person on a computer and mobile device with data on computer screen.

Top Tech Predictions for 2021

G5 Posted April 5, 2021 by G5

Some things in 2020 felt like the 100-meter dash: Fast. And, others felt like trudging through the water pit while running a 3000-meter steeplechase: A gritty endurance challenge.  Technology advancement and adoption ran both of these races with us. Simply put, if tech were a track-star, they’d compete in the decathlon, the ten-event Olympic competition […]

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Our Five Takeaways From the Ignite! Five for Five

G5 Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

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Four Tips for Digital Advertising Beginners

G5 Posted March 2, 2021 by G5

It can be hard to know where to begin something new, and sometimes starting a new marketing tactic can feel daunting. There is so much to learn, and as a marketer, you know you want to advertise with intention. Building a baseline vocabulary of digital advertising terms like keywords, impressions, and clicks will help you […]

Digital Advertising For Beginners

G5 Posted February 16, 2021 by G5

Have you ever read an article about digital advertising strategies or optimizing ad spend, and finished feeling like you understood less about digital advertising than when you started reading? It can be a little intimidating to raise your virtual hand and say, “I don’t know what you’re talking about.” We get it, which is why […]

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

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Today’s Top Self Storage Marketing Tips

G5 Posted November 10, 2020 by G5

When we were listening to TED talks on disruption in 2019, I don’t think a year like 2020 was a scenario that played into too many people’s minds. It’s clearly a tumultuous time, but if we had to find an optimistic outlook, it’s this: as more of the leasing journey moved online this year, we […]

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Demystifying Facebook Ads

G5 Posted October 16, 2020 by G5

Does digital advertising ever feel like Harry Potter got a hold of your company’s ad campaign? After all, it’s pretty magical. Fear not! You don’t need to go all the way to Hogwarts to understand digital advertising, we’ve got you covered at G5. Let’s begin by demystifying Facebook advertising. We’ll unpack why you should use […]

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