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A tight job market is a sign of a healthy economy, but it can make finding skilled employees a lot more difficult. The year-to-date job growth has outperformed last year and there are far more job openings than job seekers (7.1 million job openings versus 6.0 million job seekers). The overall unemployment rate is down […]

Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad […]

In the ever-evolving world of digital advertising, it can be easy to forget or misunderstand an industry term or acronym. Use our digital advertising glossary of terms to become an expert. Digital Advertising Glossary A/B Testing Also known as split testing, this is a method comparing two versions of an ad to see which performs […]

The digital landscape has reshaped self storage consumer behavior. Marketers must reach a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. Today’s self storage customer moves quickly, and expects you to meet them with accurate facility information. One way to meet customer demand […]

In the early days of digital advertising, marketers relied on what little data they had to measure campaign performance: click-through-rate (CTR). For competitive industries like multifamily, low CTR could be mistaken as a warning sign of a slow leasing period, limited ad reach, and poor performance. However, it’s no longer so black and white. With […]

The ethos of modern marketing has changed. Consumers expect to be served and assisted by brands, but they’re also doing a lot of the leg work themselves. Over the last two years, searches for reviews on mobile devices have grown by more than 35 percent, and videos with “review” in the title had more than […]

Thanks to millennials and retiring baby boomers, demand is outpacing supply for multifamily rentals. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for marriage and children, […]

It’s no longer enough to be online, with an informative website and a handful of third-party pages on review sites or social media. That’s the bare minimum that every business, across all industries, completes. If you want to break through the noise of your competitor’s online presence, you need an action-oriented online portfolio that is […]

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]