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Dear Tinkering,  It’s not you. It’s us. We’re tired. Every day, you’re constantly fiddling with teensy little changes…and, not to be a drag, but we have big, BIG, things to do for you, and your mixed signals are confusing us. Love,  Automation Okay, maybe that was a little dramatic, but you get the point. As […]

It’s no secret, multifamily marketers are strapped for time and resources. Too many questions. Not enough hours in the day. How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — […]

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

Data is one of the most powerful resources we have as marketers, but making data approachable, understandable, and actionable is a challenge. We all know the struggle of Excel or Google-sheet-induced-overwhelm. And, we also know how the benefits of those “a-ha!” data moments can lead to transformational change in how you use data in your […]

Complex data can sometimes feel unapproachable, but it doesn’t need to be either hands off, over our head, or get-me-outta-here boring. As you know, data has the power to unlock incredible insights for your marketing, and who better to break it down than G5’s own wicked smart data scientist, Marjean Pobuda. She unpacks how data […]

The fastest thing in the world list usually looks something like: cheetahs (duh), the world’s fastest rapper (up for debate), bullet trains, and how fast our cell phone does NOT charge. Now, if you asked a marketer to make a list of really quickly approaching things, it might look more like this: “the amount of […]

Some things in 2020 felt like the 100-meter dash: Fast. And, others felt like trudging through the water pit while running a 3000-meter steeplechase: A gritty endurance challenge.  Technology advancement and adoption ran both of these races with us. Simply put, if tech were a track-star, they’d compete in the decathlon, the ten-event Olympic competition […]

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

It can be hard to know where to begin something new, and sometimes starting a new marketing tactic can feel daunting. There is so much to learn, and as a marketer, you know you want to advertise with intention. Building a baseline vocabulary of digital advertising terms like keywords, impressions, and clicks will help you […]